The State Of The Internet [SLIDE DECK] How Banner Ads Work" Over the past few years, most of us have heard about all the money being made on the Internet.
This new medium of education and entertainment has revolutionized the economy and brought many people and many companies a great deal of success. But where is all this money coming from? There are a lot of ways Web sites make money, but one of the main sources of revenue is advertising. And one of the most popular forms of Internet advertising is the banner ad. The Evolution of Advertising: From Stone Carving to the Old Spice Guy. In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent.
But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form. This illustrated timeline, created by Infolinks, takes a walk down advertising's memory lane.
The evolution from steel to digital took many turns along its way, such as print fliers hoping to get young men to fight in the Revolutionary War, billboards spurred by the rise of automobiles, electric banner ads following the invention of the light bulb (Times Square's first went up in 1882) and direct marketing with the nascent postal service.