Designing for Mobile, Part 2: Interaction Design. My first mobile phone, a Nokia 5110 (purchased in 1998!)
, offered very few features: I could call, text or play Snake. What’s more, these interactions were completely controlled by the manufacturer. With the advent of smartphones, touch screens, and “app stores,” however, the opportunities for designers are now innumerable. It’s incumbent upon us to familiarize ourselves with the conventions of this still-relatively-new medium. Welcome to Designing for Mobile, Part 2: Interaction Design.
Part 1 concluded with an exploration of information architecture in the mobile context. Most modern, mobile devices employ touch screens; which provide their own set of opportunities and constraints. Designing for mobile ergonomics requires that we pay attention to device dimensions as well as the pragmatic concerns of touch screens. Hit areas, or “areas of the screen the user touches to activate something” require adequate space for the user to accurately (and confidently) press. Main navigation. Wayfinding For The Mobile Web. When designing mobile first, navigation takes a back seat to content, and ruthless editing paves the way for more focused experiences.
The pursuit of simplicity, combined with the tight spatial constraints of mobile viewports, often leads us to strip away elements in an attempt to minimize the interface. But the space-saving convenience we gain through clever editing and a compact UI can come at the expense of the very navigational aids our users rely on. To help balance the craving for visual simplicity with the need to keep websites easy to navigate, we can borrow some concepts from the world of wayfinding. This article shows how you can apply these concepts to the mobile web. The Importance Of Wayfinding Link As the name implies, wayfinding is how we make sense of our surroundings and navigate the space around us. The way that people orient themselves in digital spaces is not so different from how they find their way around in the real world.
Circulation Systems Link Nested Doll Link. Designing for Mobile, Part 2: Interaction Design. Designing for Mobile, Part 1: Information Architecture. Around 1993, my dad brought home a large, brick-shaped mobile phone.
We were all incredibly excited by the new technology, even though none of us thought it would have a massive impact on our lives. I actually still thought of it as a gimmick, a few years later, when some of my friends decided to purchase them. Today there are six-billion mobile subscribers in the world – meaning if there were one mobile per owner then 87% of the world’s population would have one. And considering that fewer than three billion people use a desktop computer, that’s quite a big difference. Mobile devices are clearly here to stay, and along with them come a whole host of new constraints (and opportunities) for our designs. How is mobile different? The first thing we need to understand about mobile design is that it’s different – and not just with regards to size.
Physicality and specifications. Mobile commerce is crucial to your business – even if you don’t realise it: Control Shift. There are still many business owners out there who are under the false impression that smartphones don’t matter much to their business.
Yet most of these same businesses regularly take phone orders, bookings, reservations, quotes, customer service or sales calls over the phone, perhaps along with a little cold calling or warm outbound telemarketing. The thing is that in the vast majority of cases, these calls are made from (or to) a smartphone. According to figures published by the Australian Communications and Media Authority (ACMA) last year, around 25% of Australians no longer have a fixed phone service – they just use their mobile.
In total, around 4.4 million Australians are now mobile only – and that figure is likely to be higher now. Why it matters By all probability, unless your customer base is predominantly over 80, most of your phone sales, bookings and enquiries have been to smartphones. Get the mobile marketing basics right Make it easy to call. What Can Sending 2 Billion Emails Tell us About Mobile Email Habits? Editor’s Note: Today’s post was written by the folks at Campaign Monitor.
They are excited to share with you their recent findings. The data presented in this post was exclusively mined from their user base. By now, most marketers have come across the statistics supporting the fact that more and more people are opening their email on mobile devices.