Cliquez ici et choisissez votre catégorie. Coca-Cola sees success of small pack sizes. Small sizes have been springing onto shelves, particularly from soda manufacturers, as a way to control portion sizes and reduce calories per serve.
For Coca-Cola, the strategy seems to be paying off. In the first five months of 2015, sales of Coca-Cola smaller pack sizes were up 17% in North America (such sizes include 7.5 oz mini cans, 8 oz glass bottles and 8.5 oz aluminum bottles). It follows similar growth in 2013 and 2014. Treat-sized portions Critics argue that smaller pack sizes allow companies to charge more for less. “The consumer is very much approving the smaller packages,” he said in yesterday’s Q2 earnings call.
Advocates of smaller sizes include mothers, who use the format as a way of giving out suitably sized treats, added Sandy Douglas, executive vice president and president, North America. “And it's a particularly positive thing, because moms can do that with a pack that isn't too big. What about big bottles? Sports Nutrition Market Growth. Bottled water sales and consumption projected to increase in 2014, expected to be the number one packaged drink by 2016.
For Media ReleaseDecember 4, 2014 Alexandria, VA – Building on last year’s growth of 4.7 percent, bottled water will again post significant increases in both sales and consumption for 2014, according to preliminary data from the Beverage Marketing Corporation (BMC).
Information presented by BMC managing director of research, Gary Hemphill, during the November 2014 International Bottled Water Association (IBWA) Annual Business Conference in Dallas, Texas, points to bottled water’s growing share of the packaged beverage market. “While other beverages struggle to gain or maintain market share, bottled water is expected to have a 7.4 percent increase in 2014 – that equates to 10.9 billion gallons,” said Hemphill. “Every segment of the bottled water industry is growing and we consider bottled water to be the most successful mass-market beverage category in the U.S.,” he added. Sales of bottled water in 2014 are expected to grow to $13 billion, an increase of 6.1 percent from 2013. Tea Fact Sheet. Putting joy back in US juice: Mintel’s top trends for $15.5bn market. Writing in the research firm’s November 2013 report, ‘Juice and Juice Drinks, US’, which covers this $15.5bn market, Mintel's analysts note that young consumers and Hispanics over-index in their interest in new flavors.
The company reports that juice/juice drink product launches rose 25% from 2009 to 461 in 2013. Here we're focusing on flavors alone, but it's worth mentioning in passing that Mintel urges brands to reformulate with stevia (given September 2013 research showing 36% of consumers use more stevia in food, drink, cooking/baking than a year ago), pay more attention to sugar or sweetener levels, and innovate in packaging. 'Gateway beverages' beguile shoppers Spotlighting flavor-based innovations alone, Mintel says that examples of recent exotic launches include Hawaiian-inspired Pom Hula (pictured above, left), which is a 100% juice blend from concentrate - 50% pomegranate, 30% pineapple, 20% organic apple - with added natural flavors. Herbs and spice, and all things nice. Top Selling Energy Drink Brands. Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.
The energy drink market continues to grow even in light of the tough economy and increased health scrutiny. Soda sales have been declining steadily over the same period, while energy drink sales have been booming. Despite recent FDA scrutiny regarding the safety of these beverages, 2013 energy drink sales are up 6.7% over last year in the USA alone. src. Did your favorite energy drink make the list? Energy Drink Brand Market Share 2014 USA Top Selling Energy Drink Brands Scroll right to see earlier years. * Although the energy drink market grew in 2014 with all the major brands showing increased sales as well, the data above doesn’t reflect this. Product innovation boosts global sports and energy drinks market: Technavio. The use of natural ingredients is one of the main drivers for growth, with health concerns associated with the regular consumption of energy and sports drinks prompting the launch of products with these ingredients, says the report.
Other drivers for the category are increased brand awareness among consumers and rising disposable incomes. The expanding popularity among non-athletes is also boosting the category, as are clean label products. Consumer groups As manufacturers develop new products, the target audience for the category broadens, said report author Vijay Sirathi. Millennials are a major target market for energy drinks.
“Initially athletes were the major consumers of these drinks; however with the expansion of the market, the customer base has also shifted from just athletes to other customer segments also.” Like the carbonates category, sports and energy drinks need to address increasing concern from consumers about sugar content, said Sirathi. Innovations Challenges.