Les secrets de la viralité selon Buzzfeed. A l'occasion de sa conférence annuelle Linc, la société Lithium a invité Jonah Peretti, co-fondateur et DG de Buzzfeed, à venir livrer les secrets de son succès : qu'est-ce qui rend des contenus "viraux" ?
Comment faire en sorte qu'ils se propagent sur la Toile à la vitesse de l'éclair ? Qu'est-ce qui qualifie le jeune homme à parler de contenus viraux ? Il y réfléchit depuis une décennie, explique Jonah Peretti. Le résultat : 130 millions de visiteurs uniques par mois sur Buzzfeed. Dont 75% vient du social et plus de 60% de l'audience est mobile. Quatre astuces pour doper l’attractivité d’une vidéo interactive. Ca n’est pas nouveau, Les internautes ont tous un point commun : ils préfèrent interagir, produire et partager du contenu sur les réseaux sociaux, jouer en ligne ou encore contrôler la diffusion d’une publicité plutôt de regarder fixement leur écran.
Why-that-video-went-viral. Tips from the Guardian for creating shareable content. Credit: Image by va1berg on Flickr.
Some rights reserved The Guardian looks to sites such as BuzzFeed and Vice to understand more about what makes content highly shareable, Laura Oliver, the outlet's social and community editor, UK, said at the London Social Media Summit. "We take these guys very seriously," Oliver said, speaking at the event on Friday (16 May) organised by the BBC College of Journalism and the New York Times. Vice journalist launches Taggly app to watermark images and video. Vice Media's Tim Pool, a specialist in mobile technology who reported from 2013's Istanbul protests using Google Glass, has launched an app for the proper accreditation and verification of digital news footage.
Taggly, available for iOS, automatically stamps the author's name onto an image or video, alongside the date, time and location they were taken and a company logo. "I needed this," Pool told Journalism.co.uk. The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You. When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day.
“I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” Je Like - PeekInToo et le voyeurisme devient fun. Publié le 16 janvier 2014 Partager où qu'il soit dans le monde la vie en live d'un anonyme pendant 12 secondes.
‘Tonight’ Starts Well, on YouTube and on TV. The traditional television ratings have been impressive for the first week-plus of the new “Tonight” show hosted by , but they do not include what amounts to a giant secondary audience that has gathered online to watch carefully crafted and curated highlights of the show on and other sites.
In the first week of the show, clips of Mr. Fallon with his guests have amassed more than 37 million views on YouTube. (They also are uploaded daily to NBC.com and Hulu.) The top clips include one on the evolution of hip-hop dancing with Mr. Fallon and Will Smith, the latest in Mr. “We see it as a branding play,” said Gavin Purcell, one of the show’s producers, who is also in charge of its digital efforts. Mr. Photo “Right now our strategy for YouTube is really about marketing and building audiences across all platforms,” said Rob Hayes, the executive vice president of digital media for NBC Entertainment.
What to do when your video is winning social media, but it’s a copy that’s getting the clicks? What should a news organization do when an unauthorized copy of video they produced is going viral on YouTube?
That’s the question Dallas ABC affiliate WFAA faced when a commentary by its veteran sportscaster Dale Hansen about gay football player Michael Sam, started to spread like wildfire on social media. In case you haven’t seen it: Or, as Upworthy put it: Old White Guy Drops A Monster Speech On Anti-Gay Football Teams. Seriously Impressive Performance. People loved it and spread it far and wide across their social networks — over 4.5 million plays at last count. The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You. BBC targets social media users with Instagram video news. BBC News is stepping up its efforts to reach new audiences on social media platforms after mobile and tablet viewing figures overtook desktop use for the first time in December.
On 16 January, BBC News launched Instafax, a new short-form video news service delivered to Instagram users. The project is a month-long experiment, with three 15-second videos uploaded a day, intended to serve as a roundup of the day's news. The name is a throwback to the BBC’s former Ceefax service – the world’s first teletext service that ran on UK television until 2012. This is described as the updated version of a text-based, short-form news service for the digital age. Steve Herrmann, head of BBC News Online, said the trial was a response to changing audience patterns after monthly figures for December, showed mobile and tablet consumption had overtaken desktop for the first time. Instafax viewers are being encouraged to comment and give feedback.