Les secrets de la viralité selon Buzzfeed. A l'occasion de sa conférence annuelle Linc, la société Lithium a invité Jonah Peretti, co-fondateur et DG de Buzzfeed, à venir livrer les secrets de son succès : qu'est-ce qui rend des contenus "viraux" ? Comment faire en sorte qu'ils se propagent sur la Toile à la vitesse de l'éclair ? Qu'est-ce qui qualifie le jeune homme à parler de contenus viraux ? Il y réfléchit depuis une décennie, explique Jonah Peretti. Le résultat : 130 millions de visiteurs uniques par mois sur Buzzfeed. Dont 75% vient du social et plus de 60% de l'audience est mobile. Leçon numéro 1 "La clé de ce succès est le réseaux des "ennuyé-au-travail". Leçon numéro 2 Le partage de contenus n'est pas lié à l'avènement des réseaux sociaux : l'e-mail était l'ancêtre du bouton "partage" de Facebook.
Leçon numéro 3 "La qualité aide, mais ce n'est pas suffisant". Leçon numéro 4 Qu'est-ce qui est partagé le plus ? Leçon numéro 5 Faire rire. Leçon numéro 6 Leçon numéro 7 Qu'est-ce qui marche sur Facebook en particulier ? Quatre astuces pour doper l’attractivité d’une vidéo interactive. Ca n’est pas nouveau, Les internautes ont tous un point commun : ils préfèrent interagir, produire et partager du contenu sur les réseaux sociaux, jouer en ligne ou encore contrôler la diffusion d’une publicité plutôt de regarder fixement leur écran. C’est ce qui explique, notamment, pourquoi les campagnes vidéo in-stream interactives sont les formats publicitaires online les plus performants. D’après les données recueillies par Sizmek, les vidéos instream sont cinq fois plus efficaces que les vidéos standards.
Une efficacité qui se vérifie en France, où les consommateurs sont 20 % plus enclins à interagir avec les vidéos publicitaires interactives (source : rapport Exponential Interactive). Qu’est-ce qui fait la différence entre une publicité vidéo qui invite à l’interaction et celle que l’on ignore ? La réponse se trouve dans l’approche, qui doit être déclinée en fonction d’objectifs clairs définis pour engager des audiences cibles.
Aller droit au but Se concentrer sur un objectif. Why-that-video-went-viral. There it was, virtual gold: a video of a firefighter resuscitating a kitten trapped in a smoky home. Neetzan Zimmerman, then an editor at Gawker, a news and gossip site, knew it was destined for viral magic. But before he could publish a post about it, his editor made a request. Mr. Zimmerman was to include the epilogue omitted by most every other outlet: The kitten died of smoke inhalation soon after being saved. For telling the whole story, Mr. “That video did tremendously well for practically everyone who posted it,” he recalled, “except Gawker.”
Continue reading the main story Why should one sad detail mean the difference between an online megahit and a dud? Social sharing is powerful enough to topple dictatorships and profitable enough to merit multibillion-dollar investments. Their research may have significant implications for the media and advertising businesses, whose profits hinge on winning the cutthroat race for the attention of Internet users worldwide. Audio Mr. Tips from the Guardian for creating shareable content. Credit: Image by va1berg on Flickr. Some rights reserved The Guardian looks to sites such as BuzzFeed and Vice to understand more about what makes content highly shareable, Laura Oliver, the outlet's social and community editor, UK, said at the London Social Media Summit. "We take these guys very seriously," Oliver said, speaking at the event on Friday (16 May) organised by the BBC College of Journalism and the New York Times.
"We look at ways that we can learn from them [in terms of] formats, headlines, the type of content, how it's built, how shareable is it and what's going to make people share it. " However, Oliver stressed to Journalism.co.uk that although the outlet does evaluate its own content and others, it would "remain true to the Guardian's journalism". She added that the Guardian also spends "a lot of time" looking at their own stories which have gone viral, and what factors may have contributed to their popularity. 1. 2. 3.
Can vegans stomach the truth about quinoa? Vice journalist launches Taggly app to watermark images and video. Vice Media's Tim Pool, a specialist in mobile technology who reported from 2013's Istanbul protests using Google Glass, has launched an app for the proper accreditation and verification of digital news footage. Taggly, available for iOS, automatically stamps the author's name onto an image or video, alongside the date, time and location they were taken and a company logo.
"I needed this," Pool told Journalism.co.uk. "With my photos I'm getting 50 to 100 retweets and there's no way for anyone to know the photo was mine, I'm not getting credit for it and then it's getting picked up and put on news websites and I'm thinking how do I get my website on there. " A photo taken by Pool in Turkey, stamped with the Vice logo and meta data, and shared on Twitter The same was true for news organisations, said Pool, whose reporters or producers "build up tens of thousands of Twitter followers taking photos or videos while they're on the [company] dime".
The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You. When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?
The question predates Berger’s interest in it by centuries. Aristotle’s diagnosis was broad, and tweets, of course, differ from Greek oratory. Just how arousing each emotion was also made a difference. Berger and Milkman went on to test their findings in a more controlled setting, presenting students with content and observing their propensity to pass it along. Je Like - PeekInToo et le voyeurisme devient fun. Publié le 16 janvier 2014 Partager où qu'il soit dans le monde la vie en live d'un anonyme pendant 12 secondes. C'est désormais chose possible et cela ouvre de nouvelles perspectives pour les réseaux sociaux, les internautes et les marques... INfluencia a rencontré son co-fondateur et CEO.
En ayant l’outrecuidance de refuser les 3 milliards de dollars mis sur la table par Facebook pour son rachat, Snapchat confirme le succès phénoménal des réseaux sociaux de mise en ligne et d’échange de contenus visuels. Dans ce contexte, un nouveau réseau social anonyme intrigue. Lancé le 10 décembre pendant LeWeb’13, l'application PeekInToo a de quoi interpeller. La pub géolocalisée comme modèle économique Simple désir futile de curiosité d’être quelqu’un d’autre pendant 12 secondes ou besoin de savoir ce qu’il se passe à l’instant T dans un lieu spécifique ? Un futur média de formats courts comme NowThisNews ? Benjamin Adler / @BenjaminAdlerLARubrique réalisée en partenariat avec ETO. ‘Tonight’ Starts Well, on YouTube and on TV. The traditional television ratings have been impressive for the first week-plus of the new “Tonight” show hosted by , but they do not include what amounts to a giant secondary audience that has gathered online to watch carefully crafted and curated highlights of the show on and other sites.
In the first week of the show, clips of Mr. Fallon with his guests have amassed more than 37 million views on YouTube. (They also are uploaded daily to NBC.com and Hulu.) The top clips include one on the evolution of hip-hop dancing with Mr. Fallon and Will Smith, the latest in Mr. Fallon’s series of “History of Rap” duets with Justin Timberlake, and a special teen-girl dance party sketch featuring Michelle Obama with Mr. Fallon and Will Ferrell. “We see it as a branding play,” said Gavin Purcell, one of the show’s producers, who is also in charge of its digital efforts.
Mr. Photo It would be hard to argue that the views on YouTube had damaged Mr. The Fallon show posts its clips early, Mr. What to do when your video is winning social media, but it’s a copy that’s getting the clicks? What should a news organization do when an unauthorized copy of video they produced is going viral on YouTube? That’s the question Dallas ABC affiliate WFAA faced when a commentary by its veteran sportscaster Dale Hansen about gay football player Michael Sam, started to spread like wildfire on social media.
In case you haven’t seen it: Or, as Upworthy put it: Old White Guy Drops A Monster Speech On Anti-Gay Football Teams. Seriously Impressive Performance. People loved it and spread it far and wide across their social networks — over 4.5 million plays at last count. One problem: That wasn’t an official WFAA video that was spreading. At the NewsBiz blog, WFAA web editor Matt Goodman writes about the thinking going on at WFAA at this point: After the segment ran, it took about 48 hours for the “Hansen Unplugged” commentary to claw its way to the top of Reddit. Their answer: Let it ride. I think that, as far as it goes, that’s the correct answer. She tweeted about it at the time: The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You.
BBC targets social media users with Instagram video news | Media. BBC News is stepping up its efforts to reach new audiences on social media platforms after mobile and tablet viewing figures overtook desktop use for the first time in December. On 16 January, BBC News launched Instafax, a new short-form video news service delivered to Instagram users. The project is a month-long experiment, with three 15-second videos uploaded a day, intended to serve as a roundup of the day's news. The name is a throwback to the BBC’s former Ceefax service – the world’s first teletext service that ran on UK television until 2012.
This is described as the updated version of a text-based, short-form news service for the digital age. Steve Herrmann, head of BBC News Online, said the trial was a response to changing audience patterns after monthly figures for December, showed mobile and tablet consumption had overtaken desktop for the first time. Instafax viewers are being encouraged to comment and give feedback.