Le rugby en quatre techniques - 1jour1actu.com - L'actualité à hauteur d'enfants ! 26 phrases que les noirs ne veulent plus entendre. Faire moins chiant, but premier du nouveau journalisme. Le public veut des infos plus constructives et une approche plus positive de l’actualité, nous dit cette semaine le baromètre annuel de La Croix.
C’est justement la recette gagnante des nouveaux sites d’informations à succès : sortir des codes propres à l’information traditionnelle pour traiter l’actualité (au moins une partie de l’actu !) Sous une forme avantageuse, positive, voire réjouissante. C’est le parti pris, on l’a vu, de BuzzFeed (130 millions de v.u), mais aussi d’UpWorthy, site d’infos qui a connu la plus forte croissance de l’histoire des médias en ligne (50 millions de v.u. en 18 mois) ou d’Elite Daily (40 millions en 2 ans), ou même de Circa.
Mixant tous contenus originaux et trouvés sur le web, et donc affichant de facto une conversation avec l’audience, ils entendent bien capter une partie de l’attention volage des jeunes ; comptant, pour leur distribution, sur leur frénésie de partage sur les réseaux sociaux, notamment via mobiles. Extrait : News in print a hit with children (really!) You've heard that it's evident that youth don’t want to consume in news in print?
Not so fast. As they start or expand targeted print editions, newspapers in several countries are finding that children do, indeed, want to read news on paper. “I have had an ambition to go digital,” says François DuFour, editor of six Paris-based newspapers for children, “but, for now, it is a flop. We have currently only one half a percent of our readers who use the wonderful applications we offer free for iPad or iPhone. They want paper. “They have all the right reasons: They say they read their newspaper at the same that they enjoy being in their rooms, in bed, on the bus going to school.
Mon Mensuel - first editionThis month, DuFour’s company launched “Mon Mensuel” on newsstands targeting 10- to 13-year-olds that offers a “best of” the month’s stories from his subscription-only Mon Quotidien. “As DuFour will tell you himself, the economic model for his dailies is not going to make millions. Profile: Yomiuri Kodomo Shimbun. This separate publication from Japan's largest daily targets 9 to 13-year-olds.
It was begun in 2011 and relies on heavy marketing to grandparents through a campaign called "Yomi-suppo" [We support reading.] It won a World Young Reader Prize jury commendation for editorial in 2011. Mariko Horikawa, deputy manager, database department of the digital media bureau at Yomiuri Shimbun (Japan) gave an updates about the publication at WAN-IFRA's Asian Young Reader Summit and in November 2012. A Japanese children’s newspaper has set up a very rewarding subscription approach called Yomi-suppo encouraging the grandparents – currently Japan’s most affluent generation – to subscribe for their grandchildren. Marketing to grandparents is a key.But why not simply targeting parents and encouraging them to buy newspaper for their own kids instead? Six Seconds of Loopy Creativity, and Millions of Fans. J.
Emilio Flores for The New York TimesSkye Townsend, 20, an actress in Los Angeles, likes using the Vine app. “Instagram is for your pictures and Twitter for your thoughts,” she said. “Vine is for your personality.” When Twitter last year introduced Vine, a slick app that lets people shoot and share short videos, I did what I always do when a buzzy, high-profile service makes its debut: I immediately downloaded it and started playing. Like Twitter, Vine is designed for brevity: Videos are limited to six seconds and run on a loop. Though the app intrigued me, I soon found myself struggling to create clips that were entertaining or, at least, interesting. For a while, it seemed that nearly everyone else did, too. But then something curious started to happen. In fact, according to data from comScore, the mobile and Web analytics firm, Vine’s overall traffic has reached 22 million unique visitors a month, compared with 3 million shortly after it started.
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