Social Networking for Information Professionals. 12 Social Media Monitoring Tools Reviewed. After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings. It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that’s right for your needs. Why Bother Monitoring Social Media? Even if you or your clients have "decided" not to actively participate in social media, it’s really not a choice. Nature abhors a vacuum, and so does social media. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.
The choice is clear. Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. Terminology Influence How many followers do they have? Sentiment Are the comments positive or negative? Volume Workflow 1. An oldie but a goodie! 2. 3. 8 Social Media Metrics You Should Be Measuring. Do you think social media measurement is only about return on investment (ROI)?
Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. #1: Conversion Rates Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts. But don’t forget about the value of the conversion rate! You’ll need to have a mechanism in place to know when a lead comes from social media.
One of the most important steps in understanding where your lead came from is to know when someone clicks on a social media link and then converts. The number will likely be fairly low in the beginning but by looking at conversions divided by leads, you can get your conversion rate for social media leads. . # 2: The Control Group #3: Growth Rate While you’re building volume, measure the growth rate over time. Social Media Metrics. If you want good social media metrics to track, be sure to pick the right ones. A quick disclaimer: it depends what you’re hoping to accomplish as to which metrics you might want to track.
I’ll give you my take, and what we tend to work from at New Marketing Labs, and then you’re welcome to point out different opinions in the comments section. Social Media Metrics? First, which metrics from social media do you think are important to begin with? Does # of friends or followers matter? It’s a yes-and-no kind of answer, to be truthful. I have 150,000+ Twitter followers at the time of this post. And that’s the first problem with social media metrics. The social media metric that I think does matter and that is difficult to fully qualify is sentiment: the positive or negative mentions of a brand, product, service, whatever. Ones I’m not so sure of: Comments – it’s great that people comment. Metrics I DO Like I like sales. I like leads. I like members. Your Mileage Will Vary Thoughts?
12 Social Media Monitoring Tools Reviewed. Social Media Metrics. 8 Social Media Metrics You Should Be Measuring.
Social Media Poster/ Total Active Media.