Exploredigital.eu sur Twitter : "Live from Vienna: 'Maximising the Benefits of the #ESN & Social Intranet' #digitalshift #useradoption #productivity. Exploredigital.eu sur Twitter : "We are rebels! @reklov welcomes attendees of the Advatera Digital Leadership Forum 2015 #digitalshift. Heather sur Twitter : "Booooom.... @exploredig just launched on Twitter - wish me luck speaking at #DigitalShift Vienna!!! #esn. Digital Leadership Forum, 9th June 2015 - Advatera. The digital leadership forum brings together digital, marketing and communication managers from large and mid-size organizations.
It will be an inspiring event with a great selection of guest speakers sharing their thoughts and practical case studies including Heineken, Swisscom, Roland Berger and Beiersdorf. Down-to-earth case studies around digital B2B and B2C projects (3 tracks)Practical experiences around the digital transformation and change management in organizationsCustomer journey as basis for digital projectsMarketing automation and lead management on the websiteProject management for digital initiativesMobile businessStakeholder management in digital projectsContent strategyDigital trends The Digital Leadership Forum is an exclusive event for practitioners.
Tickets are not available for consultants. Beside selected partners vendors, agencies and consultants are not allowed to take part. Would you like to get the whole agenda via email? Address of the conference: Nearby hotels: Calorie Counter iPhone App & iPad App. ClearSlide. The Real Cost Of Social Media What’s the real cost of social media?
Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on the cost of social media. So how do your social media costs compare? These stats, which have been aggregated by Focus.com, show some good insights into how much brands are paying, on average, for their social media strategy and activities. The second half of this infographic shows some good stats on the benefits of social media, including a comparison of what an average Facebook fan will spend on certain brands compared to a non-fan. On average it shows that a Facebook fan is 28% more likely than a non-fan to continue using a brand and that fans are 41% more likely to recommend a fanned product to their friends. Be Sociable, Share! White Hat Crew » White Hat Crew Statement on Internet Marketing Ethics. Introduction When internet marketing was born a few years ago, it enabled virtually anyone to run an online business with only minimal cost.
New areas of opportunity naturally attract innovators, visionaries, and, unfortunately, the kinds of people who are looking for a quick buck, and aren't concerned with whose toes they step on to get it. These early entrants into the market set the tone for those who followed. The practices they established are accepted by many new entrants as standard and acceptable. But not all common practices are acceptable. As the market has matured, government has stepped in to ban some of the most unethical marketing methods. We can't list every ethical and unethical practice in this document. White, Gray and Black Hat: Where to Draw the Line? Drivers of Online Behaviour.
“The internet is everywhere, but it is not everywhere in the same way” Digital consumers needs sit along an axis between entertainment and personal management with the most frequent activities of social networking, email and news, sport, weather sitting along this axis. Despite social networking and email being communication platforms, they align to very different consumers needs which helps to explain how social networking is able to drive a greater volume of use than email, but also why consumers continue to use both platforms. However, these platforms remain amongst the most intrusive for brands to contact consumers in.
By aligning to the shopping and browsing patterns of consumers, brands stand a better chance of avoiding rejection. A Guide to Digital Lifestyles.
MyCube.