The Beginner’s Guide to Starting a Newsletter. At the beginning of the year (2010), I started a newsletter here on SPI and used an eBook I wrote, eBooks the $mart Way, as a free gift to help generate more leads.
Three months later, I now have over 2,250 people signed up for the newsletter and it averages about 30 new subscribers a day. I have no previous email list to compare these numbers with, so I can’t say for sure whether those are stellar numbers, or just average – but either way I’m very happy with the results and would love to share with you how it’s all done, especially for you beginners out there who have been emailing me non-stop about it. Better Relationship Management in your Email. Internet Marketing. The Ultimate Cheat Sheet for Mastering LinkedIn.
Niche. Make Profitable WordPress Niche Sites in Six Easy Steps. Value Propositions: The Few Sentences You Need to Dominate Your Market - Your Value Proposition. Almost regardless of what you do, you have bigger competitors.
There’s a blog that has more readers, an e-commerce site with more customers, or a brand with better name recognition. Usually, one or two of them are clear market leaders. It’s tempting to think they got there because the planets were aligned and the gods were smiling at them. What Branding Really Means, and Why it's Usually Code for BS.
My brand is vital to me—but not in the way you’d expect if you heeded the rubbish spouted by “branding experts”, designers, consultants, and the Internet-In-General.
If you think branding is important, you are right. If you think you should spend money on branding, you are right. But if you think your brand is your visual identity—logo, website, product packaging, that sort of thing—then you are completely and miserably wrong, and very likely to waste a lot of money. You probably think a brand is a visual identity because of “big brands” like Nike and Apple and Google and Coke. We identify those companies by their logos, by their packaging, by the unique visual style of their products and websites. Branding is more powerful than visual identity. Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses. Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses Corey Koehler didn’t plan on making music his career.
He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he is today. Why Email Marketing? “Somewhere along the line, I heard the phrase ‘the money is in the list.’ Professional Email Marketing Services. Try it for Free Message Creation Easily create beautiful and effective email campaigns.
Social Media Post, schedule, and track messages on Facebook, Twitter, and LinkedIn. Templates Select from over 600 beautiful templates. Customer Support Get award-winning, expert product support. More than just software, iContact addresses specialized needs including deliverability, design, analytics, list building, and campaign strategy. Get started today. Social Media Marketing Campaign Ideas & Examples. Huge Profits, Tiny List « Connie Ragen Green Teaches List Relationship Marketing. Taking Control of Related Posts. Looking to reduces your bounce rate?
It’s hard getting new visitors to your site. Once they are there, you want to keep them for as long as possible. It’s not just important for your own internal web traffic but can help with your search engine rankings. Bounce rate – the rate in which people only read one page before leaving – is increasingly being used as a guide to quality for some search engines. Displaying links to related post helps keep visitors on-site. Getting your web visitors to stay on site should be a high priority for any online property. Better Relationship Management in your Email. Michael Port here.
Let me start by saying this: Thank you for giving me and the good people at Contactually an opportunity to be of service to you. We’ll never take it for granted and we’ll work hard, very hard, to help you succeed. As you may know, I’m the author of 4 books: Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto. A lot of my writing is about building relationships of trust with influencers and buyers because you can do a lot more with others than you can alone. Stop Chasing Clients. Start Landing Contracts. Receptionists.
Executive Assistants. Junior staff members. They are all gatekeepers to the decision makers you have to reach in order to win lucrative corporate clients. Not only do these gatekeepers take great pride in protecting their bosses from unwanted interruptions (especially from people trying to sell them something) — but they also fear getting in trouble should they accidentally let the “wrong” person through. So how then can you “get around” these gatekeepers? Unfortunately, a lot of the strategies you’ll find in books and online articles are old-school phone prospecting techniques — approaches that would leave most small business owners feeling like a sleazy sales person. For example, one approach professional sales people will tell you to use is a directive statement + the word “please” many times over. Assistant: “May I ask who’s calling?”
Sales person: “Yes, please.