Social network theory

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Social network literature

Social embeddedness. To what extent do individuals choose their courses of action largely on the basis of a calculation of costs and benefits?

And to what extent, on the contrary, are their actions importantly driven by the normative assumptions they share with other individuals with whom they interact? Mark Granovetter formulated this foundational question for the social sciences in his important 1985 contribution to the American Journal of Sociology, "Economic Action and Social Structure: The Problem of Embeddedness" (link).

He used the concept of embeddedness as a way of capturing the idea that the actions individuals choose are importantly refracted by the social relations within which they function. This is a topic we've addressed frequently in prior posts under the topic of the social actor, and Granovetter's contribution is an important one to consider as we try to further clarify the issues involved.

He argues that neither of the polar positions are tenable. Embeddedness. In economics and economic sociology, embeddedness refers to the degree to which economic activity is constrained by non-economic institutions.

The term was created by economic historian Karl Polanyi as part of his Substantivist approach. Polanyi argued that in non-market societies there are no pure economic institutions to which formal economic models can be applied. In these cases economic activities such as "provisioning" are "embedded" in non-economic kinship, religious and political institutions. In market societies, in contrast, economic activities have been rationalized, and economic action is "disembedded" from society and able to follow its own distinctive logic, captured in economic modeling.

Karl Polanyi and Substantivist economics[edit] This difference in types of economy is explained by the 'embeddedness' of economic (i.e. provisioning) activities in other social institutions such as kinship in non-market economies. Mark Granovetter[edit] See also[edit] 社會鑲嵌 的想法可 以放在社交網路中來詮釋嗎？