Why Does Gen Y Buy? The smart pms blog - Home. The Millennial Generation INFOGRAPHIC - Embrace Disruption. After posting about the generational gap this week, I came across some very interesting (American) infographics. Have a look: What are your thoughts about the millennial generation? Is there a big divide between this generation and the last? Millennial Consumers: Engaged, Optimistic, Charitable [STUDY]

A study comparing Millennials with non-Millennials sheds light on some of the key behaviors and attitudes of the generation. Currently numbered at 79 million — and growing in influence — Millennials are expected to outnumber the Baby Boomer population 78 million to 56 million by 2030. The Boston Consulting Group recently surveyed 4,000 Millennials aged 16 to 34, as well as 1,000 non-Millennials aged 35 to 40. The report's complete findings are available online. Here's a summary of the key takeaways of the survey, and what marketers and companies need to keep in mind as the generation continues to become more dominant.

Millennials are actively engaged in consuming and influencing In contrast to the stereotypical view that they are lazy and entitled, Millennials are extremely optimistic about the ability of business and government to influence global change. Millennials favor recommendations from peers or friends Millennials are "digital natives" The upshot? How the Millennial Generation Uses Mobile. Millennials — that is, American consumers between ages 18 and 34 — are a mobile generation. That much is clear from the infographic below. According to data collected by location-based ad network JiWire, Millennials own an average of 2.4 Internet-connected devices. Of those who connect to JiWire's free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%).

Surprisingly, there is one area where older generations are more active on mobile. How do these findings align with your own mobile behavior? Infographic: Millennial Civic Engagement in Florida. Millennial-Takeover-Infographic.png 1,275×1,650 pixels. The Rise of the Slacktivist. Is there any value in a Slacktivist? Can 500,000 people on twitter actually change something? Is hitting the streets and protesting the only real way to cause social change? Sortable takes a look at the rise of slacktivism, and the power this movement has. Feel free to embed the infographic on your blog using the embed code below:<a href=" width="600" height="3877" src=" title="Slacktivism infographic" alt="The Rise of the Slacktivist"/></a><br /><a href=" href=" Rise of the Slacktivist</a> Sources:

Understanding Gen Y [INFOGRAPHIC] The up and coming Generation Y, age 18 to 28, will be the next core segment of consumers. To effectively communicate and connect with them, it is essential to understand their media consumption behavior. Ethan Bloch of Flowtown, has crafted an infographic to provide us with some insights. Note that the data only represents the U.S Gen Y population. If it doesn’t apply to your market, you might want to take it as a good-to-know information. The Gen Y, also known as the Net Generation, experienced a surging growth in social media usage, where usage proportion jumped from 7% in 2005 to 75% in January 2010.

Interestingly, more than 5 out of 10 Gen Y visit social sites more than once a day. TV (65%) remains to be the most popular source of news but with the Internet (59%) closing in tightly at second place, surpassing TV is highly likely. More infographics here . Report an error.