Virality in Startups
Get flash to fully experience Pearltrees
What, if anything, makes social games social? What is ‘social’ made of, anyway? Digital Chocolate’s Lead Social Designer Aki Järvinen answers the question by analyzing the current state of social exchanges in Facebook games. He introduces concepts such as social presence, social graph, and social space to explain the kind of social interactions these games embrace, and fail to embrace at the moment. The concepts are put into practice with a display of concrete examples from various titles. The talk is targeted at anyone working with social games, regardless of platform.
State of Social in Social Games | Aki Järvinen | Casual Connect
Here Are 10 Tips From BuzzFeed To Make Your Content Go Viral
I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. His words, “we find things on Sunday morning that will be on the Today show on Tuesday morning.” That’s why people turn up to Buzzfeed.
Social science researcher Duncan Watts says we are too trusting of common sense. We fool ourselves into thinking we can explain how influence and innovation happen, when we really have no idea. Watts’s new book, “ Everything is Obvious, Once You Know the Answer ,” argues that the problems of social systems require rigorous study just like physics and engineering (where Watts started his career). But because we are all humans trying to make sense of the world and how we relate to each other, we tell ourselves stories about why things inevitably happened that seem to suffice.
Avoid the Temptation of Common Sense, Says Researcher Duncan Watts (Video) | Liz Gannes | NetworkEffect | AllThingsD
Ning's Infinite Ambition -- Viral Networks -- Social Networking Start-Ups | Page 5 | Fast Company
H ere's something you probably don't know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will kill for the chance to throw money at you. The secret is what's called a "viral expansion loop," a concept little known outside of Silicon Valley (go ahead, Google it -- you won't find much).
What’s your viral loop? Understanding the engine of adoption | Andrew Chen (@andrewchen)
What’s a "viral loop?" A term I’ve heard tossed around frequently in real life, but not in the blogosphere is the term "viral loop." In fact, when googling it, I only saw one mention from Jia Shen, a very smart guy:
Hosts even work for your LAN. If you have a LAN connected to the internet you can point hosts to private IP addresses (even private IPv6 addresses) and they will work within your network If your web host goes down, visitors will see a "timeout" error instead of a "site does not exist" error, e-mail will also remain queued for 5 days If you put a domain in afraid.org, you can edit TTL, Minimum, Allow/Deny AXFR's, and approve/disapprove others from using hosts on your domain. You can also share your domain with the users of afraid.org, or your own web site visitors using our 'webclude' feature
DFJ - Viral Marketing
When Microsoft launched their Hotmail e-mail service, they wanted to grow fast. So they launched an extremely clever viral marketing campaign: In just 18 months, Hotmail grew its subscriber base from zero to 12 MILLION users -- faster than any company in any media in the history of the world!
Untitled Document
I spoke below of my friend Mitchell, as an “ultimate connector”. Malcolm Gladwell’s book The Tipping Point (a treatise on the phenomenon of epidemics – crime waves, fashion trends, etc… It’s very interesting) dissects what it is to be a “connector” – one of those special (and rare) people who know a lot of people, but it’s not just about having a huge address book. It’s about having a gift for bringing people together, it’s about being the connecting link between multiple over-lapping worlds.
Paul Revere, A ‘Connector’ | The Sheila Variations
Going Viral in 6 Questions, Part One: Spymaster
Many web apps claim virality; very few actually find it. In a new series exploring the anatomy of truly viral apps, our first specimen is Spymaster , the Twitter- and Facebook-based social game that exploded with tens of thousands of users within hours of the creators throwing up a simple page and absolutely no media coverage. From creating addiction to managing site traffic, read on to learn how they did it and what they're doing next.
+ Follow Net Jacobsson , CEO/Founder at PlayHopper, Inc 2 months ago Matt Holder Tags social strategy design 6 months ago My Company at My Company 11 months ago
Joshua porter
I had a fascinating conversation yesterday with an entrepreneur who has run a very high growth peer to peer business and has started a new venture which is, in large part, looking to grow through viral marketing. We debated at some length whether sites who enjoy rapid growth through viral marketing do so as a result of cleverly engineered features and strategy, or through good timing, good content, and/or good luck.
Viral Marketing: Engineered or Happenstance? | VCMike's Blog
I admit it. The term "viral marketing" is offensive. Call yourself a Viral Marketer and people will take two steps back. I would.
The Six Simple Principles of Viral Marketing
Facebook viral marketing: When and why do apps “jump the shark?” | Andrew Chen (@andrewchen)
Viral and Retention Excel Model (Click to download) See this image before? Many would describe that as, EPIC FAIL That’s what happens when you “jump the shark” and your app goes from successful to completely not successful. Why does this happens? This blog post is to dissect that exact issue.Redeye VC: Let's just add in a little virality
It happens all the time. I’m meeting with an entrepreneur, who is telling me about a really innovative product idea for a consumer website. And I’m liking it. We’re going back and forth on product ideas. And before I know it, we’re approaching the end of our meeting.How do things become ‘viral’ on the Internet? And what exactly do we mean by ‘influence’? Marketing and PR people want their messages to spread in the most effective and efficient way possible, and so these questions have received a great deal of attention, particularly in recent years, as we’ve seen the rise of ‘viral memes’ on the Web. This article aims to cover the basics and also provide some new ideas for discussion.