All hail the empowered consumer. - holland-mark posterous. Facebook Research: Brands Lean on Interactive Marketing –Yet Lack Social Marketing Skills. This is followup data from the Altimeter Report: The 8 Success Criteria For Facebook Page Marketing, you should read this first. Thanks to your help, Altimeter Group’s latest research on Facebook Marketing Best Practices, which now has over 17,000 views, and over 1,900 downloads (see slideshare stats) in less than a week. While we tried to include as much helpful information in the report, it was only the highlights of our findings. There’s far more data, scorecards, and findings that just aren’t able to fit into the report. Below is some additional information from our quantitative and qualitative study about the findings. Expect us to share more helpful data to marketers over the coming weeks, Altimeter clients can contact us for more details from the specific criteria, data, screenshots and scorecard.
In the below graphic, we’ve aggregated the scores of the 30 brands to find out which of the criteria they’re good at –and which ones there are missed opportunities. Social Media Webinar With John Jantsch | SCORE. An Excellent presentation on Coca Cola’s social media strategy – 10 Essential Rules for Brands in Social Media.