The Best-Ever Social Media Campaigns - Forbes.com. Social Media Use Cases: Arcade Fire. Tomorrow the band Arcade Fire releases their new album, The Suburbs. It's interesting to look at how a popular band of today utilizes the Web to release and promote a new album. Is the band using Facebook more than MySpace now? Do they use Twitter and, if so, how? What music web sites are they using to promote the new record? What other online services, for example video communities, do they use? First things first. Facebook, MySpace, Twitter Both Twitter and Facebook are linked to on Arcade Fire's web site - but strangely, no MySpace link.
Even though they don't link to it from their web site, Arcade Fire's MySpace page has a couple of songs from the new album available for streaming. The band's official Twitter account is used entirely for promotion of the new album and their concerts. The band recently launched a YouTube channel. Album Promotion A common way for musicians to promote their new albums these days is to live stream the entire album on a specialist music web site. Madonna kills in Chanel pistol heels at the 'Filth and Wisdom' premiere. AdFreak: Hey Old Spice haters, sales are up 107% How Social Media Drives New Business: Six Case Studies. Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons.
And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year. But as these businesses look to Facebook and Twitter to connect with customers, many are finding that some strategies work and some do not produce results.
We’ll be exploring these questions at a panel on Social Media and Businesses at our Social Currency CrunchUp on July 30. Kimball says he has no marketing budget and Twitter has been a great way to amass fans. Dr. Is Social Media Marketing Measurable? The Big Debate. | Social M. I’m sure you’ve come across these objections… “Where’s the money?” “Prove to me social media marketing works.” “Show me the metrics!” If you’re just getting started with social media marketing, get ready—these challenges are coming. Perhaps you’ve asked them yourself. “It’s not possible to quantify social media marketing,” says one pundit. “Anything can be measured,” says another. Then come the phrases such as return on invested time, return on objective, return on participation, share of voice, and the list goes on endlessly. If you’re a little confused, you’re not alone! So what is the answer? I gave myself a mission: Find out the best way to measure social media return on investment (ROI). Start by Defining Social Media The first thing I discovered is it’s essential to rethink the common phrases we use.
Social media is bigger than you might think. You participate in real-world groups because there’s a lot of intrinsic value—something that’s hard to measure. And the list goes on. Ogilvy PR Introduces New Social Media Measurement Model :: MinOn.