SM ROI
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Procter & Gamble 's Old Spice was just another guy brand with an entertaining spokesman in its TV commercials until the brand's agency, Wieden + Kennedy, put Isaiah Mustafa on the Web recently and invited fans to use Twitter, Facebook and other social media outlets to pose questions that he quickly answered. The questions poured in--even celebrities asked a few--and Mustafa responded in more than 180 Web videos shot quickly over a few days.
The Best-Ever Social Media Campaigns - Forbes.com
Tomorrow the band Arcade Fire releases their new album, The Suburbs . It's interesting to look at how a popular band of today utilizes the Web to release and promote a new album. Is the band using Facebook more than MySpace now?
Social Media Use Cases: Arcade Fire
The envelope-pushing pop star made a bang on the red carpet in a pair of pistol-heeled Chanel stilettos, straight from the line's 2009 Cruise collection. The haute heels, designed by Laurence Decade for Chanel, naturally aren't in stores yet, but are scheduled to be available by order only in mid-November.
Madonna kills in Chanel pistol heels at the 'Filth and Wisdom' premiere
The applause for Old Spice's incredible YouTube blitz this month hadn't even died down when critics started panning the effort as ineffective.
AdFreak: Hey Old Spice haters, sales are up 107%
How Social Media Drives New Business: Six Case Studies
Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons.I’m sure you’ve come across these objections… “Where’s the money?” “Prove to me social media marketing works.”
Is Social Media Marketing Measurable? The Big Debate. | Social M
Ogilvy PR Introduces New Social Media Measurement Model :: MinOn
Wednesday, July 15, 2009 With two-thirds of the world's Internet population now visiting a social network or blogging site, social media engagement has become an important concern for marketers.