Social-media-map-solis1.jpg 1024×958 pixels. The CMO’s Guide to Social Media. 15 Top Social Media Agencies. UPDATE: You likely came here looking for a list of social media agencies. The below list is great, but if you want a bigger more detailed list, check out the new social media directory. What is a social media agency? There are several types of social media companies out there. Some are research focused, or software heavy, or app developers, or monitoring services. Some are purely extending the PR battle plan to a new medium. The social media agency is one that can grasp all these segments and help companies extend their brand and marketing through training, long term strategy, and execution. As Armano points out “What McKinsey would offer in SM would be very different than Crayon”. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. singley + mackie Social Media Optimization, strategy, community management and development, for Fortune 100 companies including Microsoft, Hasbro & AT&T. 15. 16. 17.
Image source: Shutterstock.com touch digital screen. 15 Essential Social Media Resources You May Have Missed. It's happened again. Another week, jam-packed with expert insights, has flown by. You've probably caught a few of the week's essential resources, but there's always that chance you missed something that could transform your social media or business strategy. Here at Mashable, we don't like to take those chances, so we've gathered up the week's essential reading and prepared this one-stop-shop for the guides, lists, interviews, and how-tos you may have missed during a hectic week.
Get ready to dig into these 15 posts that will render you more knowledgeable and engaged when you come out on the other side. Social Media 5 Stellar Ways to Explore Space Using Social MediaThe far reaches of outer space have never been closer thanks to the wonders of social media. For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook. Mobile Business. 5 Terrific Tools for Keeping Tabs on Twitter Trends. Want to know what's happening anywhere in the world right now? Twitter is where it's at. Want to know what's been happening over time and in the context of other events?
That's where it gets a little more complicated. Fortunately, Twitter's open API means that Trending Topics aren't just for the network's homepage. Developers can tap in and display data about popular tweets, terms, and URLs that allow us to compare and track trends over time and find out what's hot or newsworthy beyond that simple top ten list. Whether you're tracking your brand, optimizing your content, or just plain curious about the way information is virally shared, you'll want to check out these five web-based tools for keeping tabs on Twitter trends. 1.
Trendistic (formerly Twist) is a go-to utility for getting granular Twitter stats on any topic. No matter the time scale you're viewing, the stats are broken up hour-by-hour, showing the macro and micro trend at once. 2. But that's not all that Twopular offers. 3. Embrace the API. Owing to astounding word of mouth, a solid product and an impressive growth curve, Foursquare now seems to be on every marketer's to-do list. You can imagine the commotion as higher-ups at brands and agencies from New York to London to Tokyo nudge their underlings to get the ball rolling with an innovative collaboration that will make them look smart.
The fruits of these partnerships thus far have been somewhat limited to big name, marquee brands (Bing, Starbucks, Zagat and The New York Times, to name a few). It is, after all, in Foursquare's interest to be validated by the boldfaced names. But nothing truly inspiring has come from these collaborations just yet. Sorry, but I think the sponsored badge is going to go the way of Facebook's SuperPoke. My friend Naveen Selvadurai, a co-founder of the platform, mentioned to me that the business development team is getting approximately 700 inbound e-mail requests per week from agencies and small brands alike. A few examples: