Edward Boches: 5 questions every CMO should ask a prospective ad agency. “You are not hiring an agency’s past, you are hiring its future.”
Edward is the Chief Creative Officer for the Mullen agency. He joined the Boston agency when it was small and helped to grow it to become a respected and renowned advertising agency that is known globally. He is one of the few agency principals willing to immerse himself in social media and has rapidly moved his agency in the same direction. Mullen truly “gets it” when it comes to social and I believe one of the reasons they have had such great success with their new business acquisitions. Edward recently wrote a great piece for his blog Creativity Unbound, “Five questions every CMO should ask a prospective ad agency.” “… you’re not hiring an agency’s past, you’re hiring its future.
With that point being made, Edward suggests 5 questions a CMO should ask: What is the future of advertising? Click here to read Edwards entire article, “Five questions every CMO should ask a prospective ad agency.” The Evolution of Apple Ads. Apple first started advertising its products in the late 1970s.
The 80s showed a wide variety of ads, some of which served to convince consumers that they should purchase a computer, and specifically an Apple. These ads were text-heavy and light on images, as were many computer and technology ads from that era. Apple ads really came into their heyday during the 1990s, with the “Think Different” campaign, which became very popular as they featured a number of famous people. Here’s a stunning compilation of some of Apple’s most notable advertisements from the 70s until the present day, including a few videos ads. With the launch of the iMac in the late 90s, Apple ads became much more artistic and, for the most part, focused much more on showcasing the product and used very little text compared with earlier ads. It’s also worth noting how the ads changed as the hardware changed. Most recently, Apple has focused on television advertising, most notably with its Mac vs. 1970s 1980s 1990s 2000-Present.
AdFreak: Those without DVR, grab your Bic pens now. BorghiErh/Lowe in Brazil makes a point for Bic pens (sorry) via a trio of amusing low-budget TV commercials that we're told will "only be shown once.
" We're given the directions to the Holy Grail, the secret formula for the most famous soft drink in the world and every last scrap of personal contact information for a super-sexy model. The model is shown fondling one of her breasts, making me lose my train of thought entirely. What's being advertised here ... Pepsi? Oh yeah—pens. VW Fun Theory: Cyber Grand Prix Case Study By now you would have heard that Volkswagen’s “The Fun Theory” won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike’s “Chalk Bot” who took out the award for the other digital solutions / digital channels category in the Cyber section.
The Fun Theory was all about generating interest in Volkswagen’s Blue Motion technologies that deliver the same great car performance with reduced environmental impact, and to do this, they found an insight around how “fun” could change human behavior for the better, and this formed The Fun Theory, a campaign that spawned over 700 user generated Fun Theory initiatives along with a number of big viral hits that generated over 20 million YouTube views, with one rushing past 12 million views alone!
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