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Neuroscience of free will refers to recent neuroscientific investigation of questions concerning free will . It is a topic of philosophy and science .
Neuromarketing is a new field of marketing research that studies consumers' sensorimotor , cognitive , and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including ( heart rate and respiratory rate, galvanic skin response ) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. Neuromarketing research raised interest for both academic and business side.