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http://www.webupd8.org/2010/04/how-to-use-google-analytics-for.html

How To Use Google Analytics For A Facebook Fan Page [Free] ~ Web Upd8

Since a lot of bloggers read WebUpd8, we like to occasionally post about web related stuff. Here is a trick which should help a lot of people owning a Facebook fan page (might also work on Wordpress.com, Myspace and so on). Today I came across a post on webdigi.co.uk which explains how to install Google Analytics tracking code on a Facebook Fan Page (for free). Using the form provided by webdigi.co.uk, all you have to do is insert an invisible image into your a FBML Facebook page to be able to use Google Analytics. If you don't have a Facebook Fan Page, read HERE . 1.
http://www.socialmediaexaminer.com/how-to-add-google-analytics-to-your-facebook-fan-page/ You’ve created a Facebook fan page and people are frequenting your page. But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from? Facebook Insights shows some demographic information on your page, but is limited to information about interactions with your fans.

How to Add Google Analytics to Your Facebook Fan Page

We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show information of fans only. It is far less sophisticated and comprehensive when compared to the free Google Analytics. One of the limitations of Facebook Fan pages is that you can only run limited Javascript on it and Google Analytics needs Javascript code included to correctly track visitors. We have successfully managed to get ALL functions of Google Analytics working on our Facebook fan page (including visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting & maps overlays etc).

Google Analytics for Facebook Fan Pages

http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/
http://smallbiztrends.com/2010/08/getting-your-feet-wet-in-facebook-analytics.html

Getting Your Feet Wet In Facebook Analytics | Small Business News, Tips, Advice - Small Business Trends

A marketing campaign is only as good as your ability to measure it. The fans, follows and friends don’t mean anything on their own. It’s what those numbers bring to your business that matters. I’ve noticed that many small business owners using Facebook are doing just that, they’re using Facebook. However, they’re not digging deeper to really understand the interactions that are taking place.