background preloader

Everything Digital Marketing

Facebook Twitter

6 PPC Tips for Restoration Companies. When people are faced with water or fire damage to their home or business, they’re looking for a quick solution to a serious problem.

6 PPC Tips for Restoration Companies

To attract these customers, many restoration companies use pay per click ads. Unfortunately, many restoration companies try PPC themselves and wonder why it’s not working. Some of the more common mistakes that I’ve seen include: Putting every keyword in one ad groupNot using ad extensionsOnly using broad match keywordsNot using keywords in the ad copyNot actively managing your campaignNot removing “low search volume” keywords. Starting a PPC Campaign: 8 Benefits for Small Businesses. Starting a PPC campaign is a fantastic way to reach your customers online and acquire new leads.

Starting a PPC Campaign: 8 Benefits for Small Businesses

Instead of wasting advertising spend using traditional methods, pay per click (PPC) advertising allows you to reach customers that are already interested in your products and services. Types of PPC Advertising The most popular PPC advertising platform is Google AdWords, but two other platforms used by advertisers include Bing Ads and Facebook Advertising. For the purpose of this article, we’ll mainly be talking about Google AdWords because of the benefits that this platform offers for small businesses.

Each platform has different objectives and works differently depending on what you’re trying to accomplish. Each campaign option is briefly highlighted below. How PPC Works: The most widely discussed campaign options in AdWords are the Search Network campaign, Display Network campaign, and Shopping Ads campaign. Search Network. What are the Benefits of an Inbound Marketing Strategy? You have a pressing need or problem.

What are the Benefits of an Inbound Marketing Strategy?

You go online to search for an answer, or you consult Siri with great urgency. After posing the query, you are met with a wealth of content built to address your need or problem. Some of this content is especially relevant, engaging and informational. It speaks in your voice, it commiserates with your dilemma, it offers helpful solutions. It informs your decision-making and prepares you to solve your problem most effectively.

One brand thoroughly illuminates your problem and offers a quick and free solution. How to Write Engaging Email Newsletter Content. Email newsletters are a great way to build relationships with your clients and customers while turning them into promoters for your business.

How to Write Engaging Email Newsletter Content

They are also a good way to nurture your leads into customers. But how do you get your customers and potential customers to actually open and read your eNewsletter? First and foremost, you have to create engaging email newsletter content. Here are 5 tips on how to write engaging content for email newsletters: 1. How to Create a Successful Landing Page. 4 Inbound Marketing Techniques for Social Media. Inbound marketing refers to the type of marketing used to draw a visitor in as opposed to marketers going out to get prospects’ attention.

4 Inbound Marketing Techniques for Social Media

The goal of inbound marketing is to drive visitors to a website and convert those visitors into loyal customers. The stages of the inbound marketing methodology focuses on attracting users and cultivating relationships to help sustain those relationships over time, which creates brand loyalty and promoters. As you may not know, social media is a huge part of inbound marketing strategy. Social media networks allow us as marketers to draw target consumers in through engaging content in an effort to convert those visitors into leads and close them into customers. But what are some inbound marketing techniques that we can use for social media and how can we implement them? Landing Pages - 'The 10-4-1 Rule' The number of 'landing page posts' to aim for is 10-4-1.

Use Social Media Publishing Tools Use Social Media Monitoring Use Social Media Analytics Tools. The 9 Most Essential Holiday PPC Tips for Boosting Sales. Get more from your pay per click ads this holiday season by implementing these 9 simple tweaks.

The 9 Most Essential Holiday PPC Tips for Boosting Sales

The holiday season is right around the corner, which means so are holiday specials. As Thanksgiving, Christmas, and the New Year creep up on us, it’s time to kick your PPC campaigns into overdrive. No matter if you’re a restoration company or an e-commerce business, there are changes that need to be made during holiday seasons to adjust to the season & consumers. To make planning a little easier & help you capitalize on sales during the holidays, check out these 9 PPC tips. 1) How Did Your PPC Account Do Last Year? Assuming that changes were made to keywords, bids, and ads, take a look back at how they did. Was the timing for certain promotions effective? 5 Need to Know Benefits of AdWords for Start Ups.

For small businesses and start-ups, acquiring leads can be more challenging compared to established businesses, and much of the marketing that these companies perform is targeting a broad audience.

5 Need to Know Benefits of AdWords for Start Ups

39 PPC Terms and Definitions - The PPC Gurus. Are You a Fan of Google's New Logo? It’s hard not to be a fan of Google’s new logo.

Are You a Fan of Google's New Logo?

Over the years, Google’s often updated logo has received a lot of attention. Similar to Apple, it seems that every time Google gets a new logo, the internet is buzzing over it. There have been some critics, which is examined further by, but overall most of the response we’ve seen has been positive. So to it break everything down, we’ll explore why it makes sense and what we’ve seen over the internet in the past couple of days.

Why it Makes Sense The rebranding of Google’s logo comes less than a month after Google announced its new parent company, Alphabet. 50 Awesome Resources to Help You Be a Better Writer (and Content Marketer) Content.

50 Awesome Resources to Help You Be a Better Writer (and Content Marketer)

Every business wants content. Link schemes - Search Console Help. Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.

Link schemes - Search Console Help

This includes any behavior that manipulates links to your site or outgoing links from your site. The following are examples of link schemes which can negatively impact a site's ranking in search results: Buying or selling links that pass PageRank. Backlinks: 17 Powerful (Yet Untapped) Sources. 12 Places Businesses Should Be Collecting Online Reviews. We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business.

So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web. That being said, it's not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises. How To Do Your Own 5-Minute SEO Audit. 200+ Negative Keywords to Consider for B2B PPC. You're Doing AdWords Wrong (Here's How to Make It Right) Growing up, I wasn’t the type of kid who knew how to fix things. I wasn’t into cars or building tree houses and I couldn’t for the life of me figure out why my Discman kept skipping (yes, it was because I was moving). But there was one thing I was amazingly good at: making Nutella sandwiches.

Now that I’m older, I’ve realized that I do my best when I play to my strengths. Google AdWords is fortunately one of them. The other is making the occasional grocery store run in a highly effective manner. 13 Free Google Analytics Tools To Use Everyday. I was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis. Google Analytics has become a ‘heads up’ of sorts, giving me a nudge to get to the bottom of any anomaly and as a result it is the first thing I open each morning. Such is its importance to me now, it is now my ‘go to’ if I need to get a feel for a multitude of digital marketing elements be it SEO indicators, sales performance or site health. So in this post I’m going to share dashboards, custom reports and advanced segments to help you beef up your site analysis.

These are by no means the be all and end all, simply what I’ve built up over time and use reasonably frequently. SEO: The Free Beginner’s Guide From Moz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) Are You Making These 10 Common Google AdWords Mistakes?