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Content Curation

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Content Curation: definition and generation.I Love SEO. A lot has been already talked about Content Curation, meant as the capacity of filtering and adding value to the content we receive and are exposed to everyday from all the online sources (Search and Social). Content Curation is certainly more necessary than ever, a critical task in the business environment, not only in Marketing, Communications or Advertising, but it is especially so in areas such as Product, Innovation, Customer Service or Human Resources.

Its impact goes far beyond the content we may generate. Really it is a state of mind affecting the monitoring, research, investigation and the way we listen to people and are able to discern what affects us what not. But what could be a definition of Content Curator? A generic definition could be this one: A content curator is a critical knowledge broker who seeks, collects and shares on a continuous base the most relevant content in her area of expertise. Aggregation. But how is it possible to curate content efficiently? Beside Yahoo! Google Image Result for.

Google Image Result for. Content Curation Primer. Photo by Stuck in Customs What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.

A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.

People and organizations are now making and sharing media and content all over the social web. Content Curation Provides Value from the Inside Out Getting Started. What is Content Curation.