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第十二屆金手指網路獎 -


故事行銷. Advertising Agency & Marketing Industry News. Corp. In TW. Hello Kitty - 維基百科,自由的百科全書. Kitty外形商店 風格咖啡廳 Hello Kitty(日语:ハローキティ;拉丁写法:Harōkiti),或稱為凱蒂貓[1],是日本的三麗鷗公司於1974年所创作的卡通人物。

Hello Kitty - 維基百科,自由的百科全書

Hello Kitty的相关商品通常是以明亮的粉红色的一只左耳上有红色蝴蝶结的白色卡通小貓Hello Kitty形象出现。 刻意忽略嘴巴部分的Hello Kitty商标自1976年注册以來,现已广为人知。 名稱[编辑] Hello Kitty在早期正式採用的中文官方譯名為凱蒂貓,但後來改掉這譯名而使用Hello Kitty做譯名,不過目前市面仍還有是使用凱蒂貓的稱呼,另外還可見到凱迪貓、吉蒂貓等名。 周边产品[编辑] 虽然Hello Kitty最初的设计著重於女性市场,但至今該卡通人物商品已涉及玩具、钱包、电视、衣服、按摩器、计算机硬件甚至性玩具。 1974年11月1日問世,1976年註冊的凱蒂貓,在不久之後,也成為卡通的主角。


Agile Media Network english. AIDMA法則. 出自 MBA智库百科( 這是在1898年由美國廣告學家E.S.劉易斯最先提出。


AISAS模式. 出自 MBA智库百科(


詹宏志解讀2012年消費動態:依賴超商、行動網路上身. Engagement through Gamification. Are we killing our customers with engagement? By Neicole Crepeau, Contributing {grow} Columnist Facebook is seeing a decline in use.

Are we killing our customers with engagement?

Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault. Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers.

Sure, there are exceptions. It may be worth engaging that minority deeply, as brand advocates. As I noted in my recent post, If You Want to Engage Me, Make Me Look Good, the conversation approach ISN’T customer-centric. Customers aren’t beating down the doors of businesses begging them, “engage with me, please!” Customers want to engage with their friends. Don’t get me wrong. It’s the inane and sometimes manipulative attempts to converse and engage people that I’m decrying. How to Increase Facebook Engagement Using Custom Page Tabs. Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer's Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and works for the Global Strategic Management Institute.

The year 2011 brought exciting changes to social media marketing, especially when it came to Facebook. One such change is the ability to build customized landing tabs using iFrames, social plugins and geotargeting. These custom tabs open a world of opportunity for brands to increase Facebook engagement. Brands that invest in building the right types of tabs on their Facebook Pages are more likely to increase Likes and achieve real engagement growth. 1.

Understanding your audience is key to building a tab that will increase both Likes and engagement. Prior to building tabs, the Mexico Tourism Board (MTB) sought out audience input by launching a consumer survey on its primary website. 2. 3. 4. 5. 9 Ways Top Brands Use Social Media for Better Customer Service. Rohit Bhargava is SVP of global digital strategy at Ogilvy, an award-winning marketing blogger and the best-selling author of Personality Not Included, a book about creating a more human brand.

9 Ways Top Brands Use Social Media for Better Customer Service

His is currently writing his second book called Likeonomics on how to be more believable. When an irate traveler tweeted about how he had arrived late to The Four Seasons in Palo Alto and been “bumped” to an inferior room, the hotel saw it immediately and responded, promising to make it up to him. Gamification:遊戲化的未來. Microtransactions: A Love Story. Fast moving consumer goods. Soft drinks are FMCGs Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost.

Fast moving consumer goods

Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables.[1][2] Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.

Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including mobile phones, MP3 players, game players, and digital cameras which are of disposable nature. Scope[edit] FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. 4 Steps to Selling With Social Media. Are you wondering why your social media efforts aren’t working?

4 Steps to Selling With Social Media

Social media success sometimes appears arbitrary. Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?” Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way. If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components: 40 Epic Marketing Insights From Google [Data] Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?

40 Epic Marketing Insights From Google [Data]

Think Insights with Google, Google's new information and resource hub for marketers, has got you covered! Officially out of beta today, Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Pretty handy, huh? That's not all, so give the site a breeze-through, and start incorporating some valuable insights and data into your marketing efforts.

We've found some pretty awesome marketing stats you can use, for starters. Internet Usage 1) In the last 4 years, the web has gone from 100 million websites to 250 million. 2) 75.5% of the US population uses the internet. 6) Nearly 50% of US internet users will redeem an online coupon this year. Search.