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Hello Kitty （ 日语 ： ハローキティ ； 拉丁写法 ： Harōkiti ），為 日本 的 三麗鷗 公司於 1974年 所创造的卡通人物。Hello Kitty的相关 商品 通常是以明亮的 粉红色 的一只左耳上有红色 蝴蝶结 的 白色 卡通 小 貓 Hello Kitty形象出现。而刻意忽略嘴巴部分的Hello Kitty 商标 自 1976年 注册以來，现已广为人知。 1974年 11月1日 問世， 1976年 註冊的凱蒂貓，在不久之後，也成為卡通的主角。
Hello Kitty - 維基百科，自由的百科全書
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Agile Media Network (AMN) operates an ad-network by connecting and supporting the most influential "Alpha" (="A-list") bloggers and promising social media services for the Japanese market. We aim to materialize the emerging, meaningful relationships between companies and their customers through the so-called "conversational marketing" on the Net. For this objective, AMN innovate and provide brand-new solutions as well as the conventional advertisement products to stimulate the conversations among publishers/service providers, their users/individual publishers ("pro-sumers") and the companies. With transparency and trust as the core value in our minds, We strive to contribute to the empowerment of individual/small group publishers and to the further enrichment of Japanese cyberspace by helping companies build deeper relationships with their customers. Some says "Plain, old banner-ad is dead", and we basically agree on it.
Agile Media Network english
其過程是首先消費者，註意到(attention)該廣告，其次感到興趣(in-terest)而閱讀下去，再者產生想買來試一試的欲望(desire)。然後記住 ( memory )該廣告的內容最後產生 購買行為 (action)。這種廣告發生功效而引導消費者產生的心理變化，就稱為AIDMA法則。 M:Memory（留下記憶）—— 一位成功的 推銷員 說：“每次我在宣傳自己公司的產品時，總是拿著別公司的產品目錄，一一加以祥細說明比較。因為如果總是說自己的產品有多好多好，顧客對你不相信。反而想多瞭解一下其他公司的產品，而如果你先提出其他公司的產品，顧客反而會認定你自己的產品。”
AIDMA法則 - MBA智库百科
目前 營銷 方式正從傳統的 AIDMA營銷法則 （Attention 註意Interest 興趣 Desire 欲望 Memory 記憶 Action 行動）逐漸向含有網路特質的AISAS（Attention 註意Interest 興趣 Search 搜索 Action 行動 Share 分享）模式的轉變。在全新的營銷法則中，兩個具備網路特質的“s”——search（搜索），share（分享）的出現，指出了互聯網時代下搜索（Search）和分享（Share）的重要性，而不是一味地向用戶進行單向的理念灌輸，充分體現了互聯網對於人們生活方式和 消費行為 的影響與改變。 緊接著， Web2.0 帶來了傳統媒體無可取代的全新傳播理念——以生活者為主體的傳播——消費者不僅可以通過網路主動獲取信息，還可以作為發佈信息的主體，與更多的消費者分享信息。
AISAS模式 - MBA智库百科
生活型態研究顧問公司「東方線上」年度消費者行為調查，昨天（12/16）出爐，東方線上董事長詹宏志針對結果指出，「台灣消費者依賴CVS（Convenient Store，便利商店）、並且行動網路上身，從數據來看，應該修正為：對CVS『高度』依賴、行動網路『隨時』上身！」 詹宏志分析，從2012年版E-ICP東方消費者行銷資料庫數據觀察，發現今年度受調查對象進入CVS使用多媒體導覽機(ibon/fami port)達到11%，是兩年前3.9%將近三倍，CVS用餐區的使用率從2010年的8.8%，一年之間增加到23.1%，成長速度驚人。在行動網路部分，台灣消費者連網時間從2010年的每天4小時，增加到4.4小時，其中無線上網使用率從2010年的9.9%，增加到22.4%，總體上網率從70%微增至71.8%，「上網率已經持平很多年，今年增加的原因應該是聯網裝置的普及。Mobile Internet最早是由小筆電意外發現的行動世界，從此我們注意到上網設備的逃離傾向，各種上網行為都要離開PC和它的網路線。」 此外，一連串已經無界限，正在無界線以及即將無界線的現象，無一不反映了消費者生活型態上的『無界線消費』No Line 啟動的的重要趨勢已經定錨內化，東方線上指出這些結構性改變與動態發展，將是影響未來幾年消費者生活型態演變的關鍵趨勢指標。
詹宏志解讀2012年消費動態：依賴超商、行動網路上身 - 數位時代－台灣最具影響力的科技媒體
Engagement through Gamification
1 billion gamers are set to join the market in the next 10 years. They will be getting more and more mobile and especially in the emerging markets. Wouldn’t it be great if we could tap into the 3Are we killing our customers with engagement?
By Neicole Crepeau, Contributing {grow} Columnist Facebook is seeing a decline in use . Studies show that users are un-Liking business pages . Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault. Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers.
How to Increase Facebook Engagement Using Custom Page Tabs
Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer’s Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and works for the Global Strategic Management Institute. The year 2011 brought exciting changes to social media marketing, especially when it came to Facebook. One such change is the ability to build customized landing tabs using iFrames, social plugins and geotargeting.
Rohit Bhargava is SVP of global digital strategy at Ogilvy, an award-winning marketing blogger and the best-selling author of Personality Not Included, a book about creating a more human brand. His is currently writing his second book called Likeonomics on how to be more believable. When an irate traveler tweeted about how he had arrived late to The Four Seasons in Palo Alto and been “bumped” to an inferior room, the hotel saw it immediately and responded, promising to make it up to him. Turns out, the customer spends about 60 nights a year in Palo Alto for work, and promised in his next tweet to spend many of those nights at The Four Seasons. The brand has had several similar stories posted online by delighted customers, and they are exactly the kind of successes that justify the investment in social media for customer service (which, in turn, drives sales).
9 Ways Top Brands Use Social Media for Better Customer Service
Gamification：遊戲化的未來 - Inside 網路趨勢觀察
[ image credit ] Gamification （遊戲化）顧名思義是個跟遊戲有關的網站，網站開發者認為遊戲化是現代的一個趨勢， 遊戲化就是把遊戲的元素注入生活。 他們創造這個看起來像是遊戲版的Wikipedia的網站，網站的內容主要是一些與遊戲開發有關的資訊，遊戲的架構分析，玩家的心理分析，以及一些相關的書目，網站，影片及活動介紹，而不只是要介紹遊戲（跟 巴哈姆特 不一樣），是要讓生活更有趣，以及讓大家打破對遊戲的刻板想法，就像是以前玩遊戲比較偏向逃避現實，但是現在遊戲把虛擬的世界帶到現實，像是最近的電影阿凡達，LBS程式Foursquare，都是把我們跟以往認為是虛擬的東西跟現實連接。 以下是遊戲開發者 Jesse Schell 在2010年的一個演講，他舉了很多例子去說明遊戲的市場及遊戲化的未來重要性，如Farmville，Wiifit，以及Facebook跟遊戲間的關係： 雖然演講的內容似乎有點太過於歌頌遊戲（可能讓部份聽眾反而有點反感），但是其中一些天馬行空的想法還是很有趣， 大家還是可以把重點放在如何把遊戲的元素注入程式的部份 ，適量的運用應用程式及遊戲可以提高客戶或使用者的忠誠度，例如像一些商家及LBS的合作程式，在到達一定的簽到次數後就可以得到一些虛擬禮物，事實上卻是折價卷或相關優惠，這樣會提高一些人的興趣而比較有可能持續的對該程式報到，用遊戲的方法去推銷一些產品比較一般無互動的廣告效果似乎會來的比較好，民眾的接受度也比較高，以下是Jesse遊戲化演講的相關Slideshow:
Microtransactions: A Love Story
I gave this talk at Unite 11 and will be giving a similar talk at GDC Online 2011. It’s an ode to microtransactions. I walk through the history of games monetization on the open web, Facebook, an I gave this talk at Unite 11 and will be giving a similar talk at GDC Online 2011. It’s an ode to microtransactions. I walk through the history of games monetization on the open web, Facebook, and later mobile.Fast-moving consumer goods ( FMCG ) – or consumer packaged goods ( CPG ) – are products that are sold quickly and at relatively low cost . Examples include non-durable goods such as soft drinks , toiletries , and grocery items. [ 1 ] [ 2 ] Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial. The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years. FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable.
Fast moving consumer goods - Wikipedia, the free encyclopedia
Are you wondering why your social media efforts aren’t working? Social media success sometimes appears arbitrary. Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?” Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way. If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components : For most of us, we want to attract qualified traffic to our website.
4 Steps to Selling With Social Media | Social Media Examiner
Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats . Pretty handy, huh? That's not all, so give the site a breeze-through, and start incorporating some valuable insights and data into your marketing efforts.