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Top 5 White Hat and Black Hat Search Optimisation Techniques Search engine optimisation, as with all things in life has a good, wholesome, fair and right way of doing things and a bad, unfair, downright naughty way of doing things. To describe the two SEO methodologies the terms “White Hat” and “Black Hat” SEO were coined. We sit very firmly in the white hat camp believing that while black hat SEO techniques might have some short term positive effect, the long term implications can be disastrous for your website and in turn your business.
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