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Adidas - Statistics & Facts. 10 facts about the adidas Group you (don't) need to know - adidas Group blog. The adidas Group’s Investor Relations team always puts a very big effort into coming up with an annual report which offers not only all relevant information about the adidas Group but which is easy to read and which represents the adidas Group in the best possible way.

10 facts about the adidas Group you (don't) need to know - adidas Group blog

The report is certainly used most frequently by investors, analysts and journalists. However, the report is a very valuable source for other people who are seeking all kinds of information about our company, too. Especially the adidas Group’s online annual report with its search functionality is a great tool for such people, be it students who have to write a paper, candidates who want to prepare themselves for an interview or business partners – just to name a few. One of the most popular fallacies is that such a report is as unexciting as a season’s last game between two teams from the middle of the league rankings. 1. 2. 3.

The consumer expects adidas to constantly bring new and fresh products to the market. 4. 5. 6. Adidas Facts. Adidas is known for being one of the most famous shoe and apparel producing brands in the world.

Adidas Facts

The company's history is rife with anecdotes of success and of strife, from its origins in the washroom of its founder's mother, to its support of the German Army during World War II, to its successful partnerships with world-famous athletes. Adidas' history as a company begins in 1948. Before the company came to acquire its world famous brand, it was known as Dassler Brothers Shoe Factory. Adidas: Business Objectives. Adidas Group - Group Strategy. Speed and agility are key to outpacing the competition, providing a constant flow of new and relevant products for our consumers and high service levels for our customers.

adidas Group - Group Strategy

We are committed to meeting the full range of consumer needs by providing game-changing technical innovations for sport, creating and driving trends in streetwear through our sports-inspired lifestyle products, while ensuring constant product availability in the correct size and colour to the highest quality standards. A key strategic priority is to enable faster product creation and production by continuously improving our infrastructure, processes and systems. By sharing information from point of sale to source and vice versa, we strive to connect and more closely integrate the various elements of our supply chain, to enable quick reaction to changing consumer trends. To this end, we focus on building maximum flexibility within our supply chain.

Running. 10 quick facts about ADIDAS. Monday, February 6th, 2012.

10 quick facts about ADIDAS

50 Things You Didn't Know About adidas. Adidas speciality sports. Be The Difference. Adolf Dassler. Adolf "Adi" Dassler (born 3 November 1900 in Herzogenaurach, Kingdom of Bavaria, German Empire; died 6 September 1978 in Herzogenaurach, West Germany) was the founder of the German sportswear company Adidas and the younger brother of Rudolf Dassler, founder of Puma.

Adolf Dassler

Trained as a cobbler, Adi Dassler started to produce his own sports shoes in his mother's laundry after his return from World War I. His father, Christoph, who worked in a shoe factory, and the Zehlein brothers, who produced the handmade spikes for track shoes in their blacksmith's shop, supported Dassler in starting his own business. Originals. Adidas - Short History. Adidas. Adidas was founded on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf.[4] Rudolf had earlier established Puma, which quickly became the business rival of Adidas.


Both the Adidas and Puma companies still remain based in Herzogenaurach, Germany to this day. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo.[5][6] The brand name is appropriately uncapitalized, with a lower case "a. "[7] The company revenue for 2012 was listed at €14.88 billion.[2] History[edit] Early days[edit] Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg.

World War II and company split[edit] Early years and rivalry with Puma[edit] Tapie affair[edit] Tapie filed for personal bankruptcy in 1994. Company Information. Adidas Group - History. The early years Every great story has a beginning.

adidas Group - History

This one started in a small town in Bavaria, Germany. After first steps in his mother’s wash kitchen, Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were first rewards and milestones – and only the start of our story. First Gold Medals. Adidas Online Shop.