Tiger Woods Adds First Sponsor Since Scandal. Tiger Woods Scandal: What Next for His Wife, Sponsors? Tiger Woods really needs his wife. And his A game. That's the opinion of experts in the art of getting people through media crises like the one the golf champ faces after his single-car crash led to a multiwoman pileup of infidelity allegations. If Woods can persuade his wife Elin Nordegren not only to stick by him, but also to say in the presence of a large media outlet or two that she has forgiven her imperfect husband and that everyone else should feel free to do likewise, then resurrecting his image is easier than nine holes of putt-putt.
Her being in the room while he makes a statement of contrition (see playbooks by Spitzer, Silda, or Bryant, Vanessa) is a close second. The quicker this can be done, the better. "What Tiger and his advisers have managed to do so far is make this a much bigger story," says Michael Sitrick, CEO of the crisis-management firm Sitrick & Co. But Woods is equally ill suited to the kind of kimono-opening demanded by this approach. Tiger Woods' mistress scandal costs shareholders of sponsors like Nike, Gatorade $12 billion. Pictures - Tiger Woods sponsors who supported Tiger after his infidelity scandal – pictures - National celebrity infidelity. Tiger Woods signs deal with Rolex, first big endorsement since scandal broke. Tiger Woods has his first major endorsement since his downfall two years ago, announcing a deal Wednesday with Rolex to be one of its ambassadors. Woods had lost five major endorsements in the two years since he was exposed for serial adultery and eventually divorced.
He previously had a watch deal with Tag Heuer, which dropped him two months ago. Only two weeks ago, Frys.com Open host venue CordeValle Golf Club played host to the prestigious PGA Cup, a Ryder Cup-style event featuring top club professionals from the United States and Britain-Ireland. Terms of the deal were not disclosed, although it is believed to be longer than five years.
Woods earlier this year announced a deal in Japan to endorse a heat rub product for Kowa Company Ltd., although that was geared exclusively for Japanese markets. The Rolex deal is far more significant, and it was announced the day Woods returned to the PGA Tour at the Frys.com Open. He said a bag deal was likely to be announced as early as six weeks. Nike thrives despite Tiger Woods scandal - The Shop Blog. Since Tiger Woods admitted having extramarital affairs, major sponsors like Accenture, AT&T and Gatorade have decided that the world's No. 1 golfer was no longer the appropriate pitchman for their products. However, the company that most associates itself with Woods, Nike, released three statements supporting the embattled golfer If you thought that loyalty might hurt Nike, think again. The company reported Wednesday evening that its third-quarter revenues were up 7% and that it earned $4.73 billion of revenue. Nike doesn't break out the performance of the Nike Golf division on its balance sheet.
Instead it is included in "Other Businesses," which includes Nike Golf, Cole Haan, Converse Inc., Hurley International LLC, and Umbro Ltd. That group's performance increased 13% to $656 million for the quarter. TheStreet.com also reported today on a study that showed little change in Nike Golf sales despite the scandal: Tiger Woods sponsors since his infidelity scandal: Part 1 - Who left and why - National celebrity infidelity. Announcement about Tiger Woods losing Tag Heuer’s sponsorship had record numbers of people searching for information about Tiger’s sponsors.
People were curious as to how many sponsors had prior to his infidelity scandal, as well as which sponsors left, and which ones stayed. This article is Part 1 of a 2-part series entitled In a recent article about Tiger Woods’ loss of Tag Heuer as a sponsor, the observed that not all corporate sponsors cut ties with disgraced endorsers in the same way. See When the Tiger Woods infidelity scandal first broke, at least 3 of his major sponsors immediately jumped ship. Others waited to see which way the winds of public opinion would blow, before deciding what to do.
It’s interesting to note how, and why the sponsors who left, severed their relationship with the golfing great. Below, in alphabetical order, are the 6 sponsors who left Tiger Woods, and some of the reasons, or excuses they gave. See </b>*} Their official statement said, “ See See {*style:<b> </b>*} Tiger Woods New Sponsor, Kowa, Unfazed by His Infidelity Scandal - National celebrity infidelity.
Tiger Woods new sponsor is unfazed by the infidelity scandal that cost Tiger his marriage, and chased most of his other sponsors away. CBS News reports that Kowa, a Japanese company which manufactures Vantelin, an anti-inflammatory cream used to relieve muscle pain has signed Tiger Woods on for a 3-year contract which includes Internet, print, and television ads. The financial terms of Tiger’s endorsement deal with Kowa remain undisclosed. The endorsement deal with Kowa is Tiger Woods’ first new endorsement since his widely publicized infidelity scandal which caused many of his previous sponsors to bail.
See Tiger Woods First New Endorsement Deal Since Infidelity Scandal. In mid-July, Kowa’s new commercial starring Tiger Woods, will airing on nationally on Japanese TV. Kawa Has No Qualms about Using Tiger Despite His Scandal When Tiger’s infidelity scandal broke in November 2009, Tiger lost his endorsement deals with Accenture, AT&T, and Gatorade. Tiger Woods Still Has Star Power. News Headlines. US News Tiger Woods Signs Endorsement Deal With Fuse Science CNBC.com | November 10, 2011 | 10:41 AM EST Tiger Woods will have a new company on his endorsement roster. The deal with Fuse Science, a small, public company that focuses on energy and body replenishment products in drop form, was announced in an 8-K filing on Thursday morning.
Fuse, whose parent company is Double Eagle Holdings, has patent-pending technology that it says will be able to deliver complex vitamins and medications that are put into one's mouth or rubbed on the skin. The formulation they say, enables the product to bypass traditional methods of delivery throughout the body and enter the bloodstream directly.
"When I learned about Fuse Science's groundbreaking technology, I immediately understood that this will be a game-changer in how we live our lives every day," said Woods, in a statement. The company's first product will be launching on the company's Web site later this month. Questions? EA Sports announces it will keep scandal-plagued Tiger Woods' name on PGA Tour online video game. Lovekin/Getty Tiger Woods shows up at a EA Sports video game release event in happier times. Electronic Arts has decided that it's worth the green to keep Tiger Woods' name on their video games - despite the beleaguered golfer's troubles off the green. Woods' name will be prominently displayed on EA Sports' new PGA Tour Online game despite the swirling sex scandal that has the golfing great in the rough, company president Peter Moore announced in a blog post Monday night.
"Our relationship with Tiger has always been rooted in golf," Moore wrote: "We didn't form a relationship with him so that he could act as an arm's length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world's best, most talented and exciting golfer. " The 34-year-old golfer has been abandoned by big bucks backers like AT&T, Accenture and Proctor & Gamble since the scandal broke just after Thanksgiving. "By his own admission, he's made some mistakes off the course," wrote Moore. Gatorade drops Tiger Woods product. (Reuters) As new reports of alleged extra-marital affairs continue to surface, Gatorade announced Tuesday that it would discontinue its Tiger Woods sports drink. Gatorade says the decision to drop Woods’ product was made “months ago” and has nothing to do with the recent public events involving the embattled golf star.
In an official statement released Tuesday, the company said: “We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon.” “Gatorade Tiger Focus” was launched last spring and was the only product to contain theanine, which is said to reduce mental and physical stress. The partnership was unprecedented because Woods received royalties from sales of the beverage, rather than a contractual amount for an endorsement.
Woods has apologized for “transgressions” that let his family and fans down. Brief History of the Tiger Woods Scandal - Photo Essays.