How To Add A Custom Landing Tab To Your Facebook Fan Page [UPDATE: In February 2011, Facebook replaced the FBML app with iFrames.
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IBM,Microsoft,SAP and other companies might be pouring massive amounts of cash into marketing via social technologies, but according to a new study by Forrester, Web 2.0 techniques aren't what compel a business buyer to purchase a particular solution. According to the study, some 77 percent of surveyed business decision makers use social media and messaging and collaboration applications on the job, whether publishing a Web page, posting comments or using Facebook. But when it comes to being swayed to spend their dollars on business technology, 84 of the surveyed decision makers were more likely to rely on word of mouth from peers and colleagues, while 45 percent said they were swayed by forums, online communities and social networks. Facebook, Other Social Technologies Not Engaging Marketers