Local Advertising Strategy Rival’s Groupon. Groupon sells coupons providing discounts and other incentives to attract customers and to help local businesses gain sales. The method is simple. Prepay for a discount, print the coupon and bring it in for your deal. This process has grown and been duplicated by competitors, but ideas can be improved upon. The Groupon band wagon has made a big internet splash and though successful to date, theres a much better local business advertising model emerging. Historically, a business would advertise in the Yellow Pages, local newspaper or run a short radio spot, but such advertising methods are becoming ineffective and declining while remaining relatively expensive.
Americans spend an average of 60 hours a month on the internet and a large percentage use the internet and mobile phones to find what they need and search for the best deals, thus saving time, energy and gas in the process. - 70% of U.S. households now use the Internet when shopping locally. . - 97% of U.S. 1. 3. 1. 2. 3. 4. 5. 6. Interview: Marissa Mayer Reveals The Two Pillars Of Google's Local Strategy. TechCrunch Interview: Marissa Mayer Reveals The Two Pillars Of Google's Local Strategy Today during her keynote talk at Social Loco, Google VP of Location and Local Services Marissa Mayer outlined some of the core goals driving Google’s local and location strategies, and how social will tie into that. The gist: Google wants to create serendipitous experiences, and to present you with contextually relevant information before you even search for it.
But there are still plenty of questions — and we got a chance to ask her about some of them. Soon after her talk, we sat down with Mayer for a ten-minute interview, where we discussed a range of topics including the scalability of Google Business Photos, the problems facing Google Latitude, and how Google Places is going to differentiate itself from Yelp in the future. Some interesting points from the video: Google Business Photos, which were just announced today, are essentially ‘Street View’ for business interiors. Taking aim at Groupon, Gannett expands DealChicken. Is Groupon the New Yellow Pages? People have argued that Google or more broadly the Internet itself is the “new yellow pages.” However Groupon may be the true heir to the yellow pages several respects.
Bear with me. Yesterday the news broke that Groupon was raising a mind-blowing $950 million “series G” round of financing. What could the company possibly being using the money for? One answer is further international expansion, but Groupon will also use it to build out a larger sales force in tandem. In fact this is how one could now see Groupon, as an emerging global-local sales channel more than any particular product or service. It’s different than ReachLocal or Yodle or Webvisible, the stand-alone channels that are Internet focused but publisher and channel “agnostic.” Groupon is exclusively selling its own products, which few online companies can do any longer (Yelp, Google and select publishers do).
Groupon owns sales, content and distribution in ways that not even Google does. Yell needs to become more like Groupon. Value Destruction and the Return of the Door-to-Door Salesman: Notes from the 2011 Goldman Sachs Technology and Internet Conference - Christopher Griffin on Startup Thinking. BizSpark Startup of the Day on Azure: IntegrateCloud Inc. BizSpark Online, 4/10/2014 10:30 AM "Today's Featured BizSpark Startup in Integrate Cloud, an Microsoft Azure-based integration platform that is designed to integrate Customer Service Software like Zendesk to Enterprise bug tracking systems like On-Demand and On-Premise Atlassian JIRA. ... Read More "you don’t find your passion, your passion finds you" BizSpark, 4/9/2014 7:23 PM "“you don’t find your passion, your passion finds you” - … Read More BizSpark Startup of the Day on Azure: WildeRooms.com Ltd.
BizSpark Online, 4/3/2014 11:59 PM "Today we feature a UK company who has built their solution on Microsoft Azure. Read More Crushing Appetites One At A Time: Ordr.in CEO David Bloom Spills The Beans In This First-Person Perspective BizSpark Online, 4/2/2014 12:00 PM "xxx At American Express, I was part of the restaurant industry team, charged with influencing the dining decisions of more than 60 million cardholders. Read More Read More "1.