Please Enjoy. DRS2006_0133.pdf. The History of Symbols : Branding and Antibranding. Branding and the Swoosh Based upon art student Carolyn Davidson's interpretation of the wings of Nike in 1971, (her original fee $35 but received a later bonus) the swoosh was once the emblem of youth and athleticism but now has an unfortunate association with corporate greed.
Another example of a logo with negative association was experienced by McDonald's when their overseas restaurants were damaged by protestors who used the golden arches as a representation of American capitalistic imperialism. Anti-Branding The world’s first global anti-brand created by Adbusters magazine. Black Spot Sneaker an eco-friendly, anti-brand sneaker —the black spot replaces the corporate logo. “The world's most ethical shoes” Our current historical moment is an opportunity to redesign and rethink how we interact with the market—to move away from hyper-inflated megabrands like Nike and go smart, go local, go indie…to change the system by putting power back into the hands of the many.
British Petroleum 2010. Symbols and Cultural Issues. Testing Cultural Perceptions If a symbol has no pictorial reference and is comprised of an arbitrary mark, its meaning must be learned.
This can be problematic when cultural, age and national bias comes into play. But if the sign has not yet acquired any meaning could the form alone transmit a message? David Crow, in his text, Visible Signs: An introduction to Semiotics, writes about an experiment in which abstract marks made in the UK were shown to an audience in Austria. The Austrians were asked to assign each mark with one of four characteristics: Relaxing, Exciting, Fresh and Calm. Designhistory.org tested these images in over 20 classes in the US, and the results paralleled expected results on all four counts. Swastika. Textless Texting: Why Emojis are the Future of Language. Last month, Matt Gray and Tom Scott announced the upcoming release of a new mobile texting network called Emojli.
It will be the first messaging platform of its kind to exclusively use emojis– the tiny, cartoonish, sometimes completely silly pictograms that have taken the mobile web by storm. Some claim that the app is a gimmicky cash grab at a current fad (see YO and Snapchat), but I’d argue that textless communication will soon dominate the way we express ideas and information online and, if anything, is a return to form for our species.
History Repeats Itself An icon-only communication paradigm isn’t anything revolutionary in terms of our history with language; we’ve communicated through images far longer than the abstract letterforms we use today and many languages still use logograms at their core. I want to dive in and give a brief history of icons and how our current emojis play into the equation. (Related article: ILoveTypography.com's "Where Does Our Alphabet Come From? ") The History of Symbols : Isotype. Otto Neurath Educating via Picture Language A visual program for displaying facts and quantitative information, the ISOTYPE system was born from research and theories of Otto Neurath (1882–1945), a Viennese philosopher, economist and social scientist.
As a child he was fascinated by the function of Egyptian hieroglyphics—their forms and ability to communicate a story. This early influence was integrated into his life's work, the development of a system to pictorially organize statistics. Gerd Arntz Web Archive. Language. A brief history of pictograms and ideograms. A pictogram, also called pictograph, picto or simply icon, is the most simple and efficient way to convey a message or an idea and has been used throughout civilization – from the prehistoric age, to ancient Egypt, until today.
Pictograms have constantly evolved over the centuries. Often they’ve been associated with magic powers, used to convey religious ideas or even been used as a secret code. Nowadays icons serve a more utilitarian purpose. Because of the industrial revolution and globalisation, people everywhere are establishing themselves in foreign countries using the same technologies to work and communicate. This is what I call a universal lifestyle.
Pictograms and ideograms A pictogram is a symbol that conveys meaning through its resemblance to a physical object. The departure pictogram displayed in every airport is understood by everyone. In some cases, pictograms can be coupled with ideograms. Politically-Minded Sculptures : Fire Tires. Gal Weinstein’s ‘Fire Tires’ sculpture addresses more than your average installation.
Abstractly Fluid 3D Sculptures : Slipstream by FreelandBuck. Slipstream by FreelandBuck is a striking art installation that centers around the dynamics of flow.
Inspired by the work of Leonardo Da Vinci, the design studio writes, "Beginning in the 1990s, architects have used digital software to imbue structures and spaces with some of the same qualities as Da Vinci’s meticulous drawings: fluidity, undulation, instability and temporality. " Nevertheless, bringing this to the real world in the form of physical objects has been a challenge.
With their sculpture, FreelandBuck endeavors to translate a two dimensional digital line drawing into a three dimensional space. Slipstream by FreelandBuck also alludes to Lebbeus Woods' Slipstreaming drawings of flow. Currently on display at the Bridge Gallery in New York City, Slipstream by FreelandBuck takes on a graphic shape that is at one sinuous and rigid.
Mirror jaume plensa. Language.