Marketing 101: Learn to Growth Hack. Josh Elman's Approach to Growth - Growth Hacking. The following is not a verbatim of Josh's talk, but rather notes recompiled from memory and pictures, by . as a principal in 2011.
Prior to Greylock, Josh was a product lead for growth and relevance at Twitter, and helped Twitter grow it's active user base by nearly 10x. Before Twitter, Josh worked on the platform at Facebook and led the launch of Facebook Connect. Earlier in his career, Josh led product management for Zazzle, was part of the early team at LinkedIn focused on growth and jobs, and led product and engineering for RealJukebox and RealPlayer at RealNetworks. Josh holds a BS in Symbolic Systems with a focus on Human Computer Interaction from Stanford University. [SlideShare] Bien comprendre les enjeux du Growth Hacking, le Lean Marketing pour startups. Mattan Griffel, CEO de OneMonthRails (un programme en ligne pour apprendre à coder en 1 mois), a mis en ligne en 2012 une présentation sur le sujet du Growth Hacking, un des sujets qui inspirent le plus les jeunes startups tech en ce moment.
En France, le sujet est surtout porté par l’accélérateur The Family, qui organise des conférences à ce sujet, qui rencontrent un certains succès (les vidéos sont en ligne sur leur chaine Youtube). Why Growth Hacking Won't Work for Every Company. The big new trend in the tech world and now in all industries is the cleverly coined term “growth-hacking,” which basically means the ability to quickly scale a product in creative ways outside of traditional marketing tactics.
Think virality. Companies like AirBnB, Dropbox and Facebook are famous for it, as they used specific hacks to grow their companies to a massive size. For example, Dropbox -- now valued at $10 billion -- created a program that rewarded both the inviter and the invitee 1GB of free online storage if the invitee signed up. Product is the Ultimate Growth Hack by Kyle Wild. Growth Hacking Belgium (kick-off)
Growth Hacking : Le marketing des startups. Guillaume Truttmann» Blog Archive Les 5 leçons sur le Growth Hacking de Growth Hacker Marketing de Ryan Holiday. 11 December, 2013 - Uncategorized - Tags : 2 Comments.
The Only Way to Grow Huge. All companies that grow really big do so in only one way: people recommend the product or service to other people.
What this means is that if you want to be a great company some day, you have to eventually build something so good that people will recommend it to their friends--in fact, so good that they want to be the first one to recommend it to their friends for the implied good taste. No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product. You can trick yourself for awhile, though: growth is measured on a percentage basis from last month. When you are still small, you can spend a lot of money marketing or advertising and have a big impact on usage growth. But eventually, you get so big you simply can't spend enough money to move the needle--you need your ever-increasing userbase to keep getting you more users. The only way to generate sustained exponential growth is to make whatever you're making sufficiently good. You don’t need a growth hacker.
Startups don’t need growth hackers - at first.
They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. The reason for this is that ultimately working on scalable growth is an optimization problem. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.
Introduction au Growth Hacking. Découverte avec le rôle de Growth Hacker, un poste de marketeur boosté à la croissance.
Article rédigé par Maxime Salomon. Suivant de près l’actu des nouvelles technologies, des startups et du Marketing, Maxime est étudiant en master Marketing High Tech à TEMA. Fondateur de Jobsy et Ambassadeur de BlendConférence, vous pouvez le retrouvez sur Twitter où il partage sa veille. « PS: I Love You. Get Your Free Email at Hotmail » Ce simple message apposé au bas de chaque email, redirigeant vers une page d’inscription, est l’un des premiers « Growth Hack » documenté. Hotmail a été lancé en 1996 alors qu’internet n’était qu’à ses balbutiements et il était donc difficile d’imaginer une croissance rapide.
Quelques heures après sa mise en place, Hotmail a enregistré une croissance de 3000 utilisateurs par jour, atteint 1 million d’utilisateurs en 6 mois, 2 millions 5 semaines après et 12 millions en un an et demi. What’s Missing From Your "Growth Hacking" Strategy ⚙ Co. Growth hacking is sexy these days: surrounded with hype but often misunderstood.
Most people equate it with viral user acquisition, when virality is actually just one part of the methodology. Another big piece--which will be the focus of this post--is word of mouth. For the uninitiated, the concept of growth hacking involves the use of empirical, iterative processes to build a successful, sustainable business at speed. This isn’t just about acquisition, though; it also encompasses the optimization of the entire user lifecycle, beginning with acquisition and extending to activation, retention, and monetization. Last Thursday I attended the third edition of the Growth Hackers Conference along with 500 other attendees, filling the Computer History Museum in Mountain View, CA, to capacity. Le site de référence du growth hacking en France. Growth Hacking Paris #1 : Oussama Ammar — Les homepages. Growth Hacking: User Onboarding. Growth Hacking Archives.
KOUDETAT : Un-Bullshit-able Questions 16 Vues0 recommandations Journalists need to be able to judge a company quickly, which is why sometimes they ask tricky questions.
This workshop is about the questions that pigeonhole you into being truthful, and how to deal with them. Les Barbares Attaquent l’Énergie ! Par Oussama Ammar 20 Vues0 recommandations Les objets connectés raccordent les différents maillons de la distribution d'énergie à l'Internet of Things.