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A friend of mine a couple of months back was the victim of a mugging and had his iPad stolen. While speaking with police and helping them track down the thieves, I had asked him if he had a particular app downloaded on his iPad to find it with GPS (I thought of this because one of our clients built a similar app on the android platform). While helping him get through the unfortunate event, sitting in cop cars, etc I wasn’t thinking at all about links, but about 2 days later it hit me there’s an opportunity there…I couldn’t even help myself, because I look at the world through a link builders lens , and as such I think I’ll always see opportunity for links, even in tragedy. So here’s how I turned this horrible event into an opportunity to build links for a client and how my team came together to help me take it up a notch.
