How to Write Call-to-Action Copy That Gets Visitors Clicking. Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects.
Let's take calls-to-action as an example. If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales. “People looking for information are looking for text, not pictures,” writes copywriter Dean Rieck, analyzing the results of an Eyetrack III study.
8 Quick Tips for Writing Bullet Points People Actually Want to Read. 7 Ways to Write Eye-Popping Headlines. 7 Crucial Tactics for Writing a Wildly Successful Guest Post.