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Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest , is a free platform for guest bloggers and blog owners. Follow Ann on Twitter @seosmarty . Social media analytics and tracking can be very time-consuming and expensive. You'll find quite a few smart social media monitoring tools, but what if you can't afford them?
Did you know that there is an invisible, silent force that determines your Facebook success, and that mastering this force can give you an advantage over your competitors? That force is called EdgeRank, and we sat down with Taulbee Jackson, President and CEO of Raidious , one of the leading interactive marketing companies, to discuss how marketers can harness its power. We’ll be devoting an entire hour to the subject during our webinar with him next week: EdgeRank Ninjutsu: How to Optimize Content for EdgeRank Success . Why should marketers understand EdgeRank? Lots of brands have invested heavily in developing audiences on Facebook – using not just technology and tools but also allocating human resources to the task. Although brands are producing content in an effort to engage with their Facebook fans, it is ultimately the EdgeRank algorithm that determines whether this content gets displayed to fans.