The Simple Template for a Thorough Content Style Guide. Businesses pump out content at a staggering rate these days -- and as that volume increases, more inconsistencies are bound to creep in.
Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. That's why at some point, most companies accept that they'll need to develop a writing style guide: a document that indicates the basic rules of writing we'll all agree to follow (like whether I should've capitalized the "a" after the colon in this sentence). (Answer: If you write content for HubSpot, you should not capitalize the "a. ") But wait ... if that's the case, why would I capitalize the "If" in that last parenthetical?
Thinking Right (and Left) about Content Marketing. As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of both left-brain and right-brain thinking in the creation of the content.
This obsession might seem trivial, but I guess my right-brain outlook on life causes me to take a holistic view of content. The right-/left-brain concept is widely credited to have developed from the thinking of American psychobiologist Roger Sperry in the late 1960s.
Community Content.