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Seven Steps to Social Media Effectiveness. “Social media is our generation’s version of cold calling.” This insight hails from a 30-something financial advisor, and it serves as a reminder that even as technology and generational conventions change, the need to connect on a personal level with prospects remains a top imperative for every financial advisor. Social media is a double-edged sword in this regard.

On the one hand, it allows advisors an unprecedented view into the lives of prospects as well as clients—what they do for a living, schools they attended, sports their kids play, hobbies and political views. On the other hand, social media is a many-tentacled beast that needs constant care and feeding. So how can you leverage social media most efficiently? Step Two is an important one: make sure you know what your firm requires to ensure you are meeting compliance standards. Step Three is cultivating and maintaining an active social media persona.

Step Six: Use LinkedIn in to be smarter about lead generation. Libby J. 7 Tips To Create High Converting Facebook Ads. Advertising on Facebook holds enormous potential for digital marketers trying to reach a targeted audience. On no other site do users share such personal information about their likes, dislikes, interests, and personal beliefs, making Facebook a haven for marketers to evaluate the performance of their ads based on metrics such as age, location, gender, job, relationship status, behaviors, and interests. “Facebook advertising, however, is still relatively new, and advertisers are only beginning to experiment with Facebook ads. Even digital marketing experts, familiar with advanced targeting techniques in paid search and display advertising, are just now figuring out how to effectively run advertising programs on Facebook,” says Matt Lawson, Vice President of Marketing at Marin Software. To ensure you’re getting the biggest return on the time, energy, and money you invest with your Facebook advertisements, follow the tips and techniques outlined below.

Separate Is Better Image Source 1. 2. Make your brand stand out on Facebook - Sombrero. Make your brand stand out on Facebook Before you start posting on regular basis in social media, you need to know what to write and how to get users interested. Social media is a constant communication with real people who are surrounded by many other brands trying to attract their attention. You need to find a way to win them over. How do I make my brand stand out on Facebook? Social media is a place where people want to have fun and share with friends. It’s not the best place for serious topics, you have to remember that. What makes my brand unique? Think about a feature that makes you memorable and use it in your communication. To help yourself in finding a way to make your brand stand out, answer the following questions (taken from Heidi Cohen’s blog): What’s in your name? Every great brand tells a story. You don’t have to explicitly express your story.

Now, let’s think what can your brand be about (and how to communicate it). Food & Drink E-commerce Beauty & wellness Fitness. Still Missing Out?! The Simple Twitter Growth Approach All Influencers Use. Have you ever wondered how all the influencers on Twitter grew their Twitter account to such impressive follower numbers? No? Do you think it is all hard work? Well, it is. But it might not be the type of work you think it is, or at least not only. Sure, these people have something to say, something important, helpful and of interest to a lot of people people. Most of these influencers are not only active on twitter but also on their blog, on conferences, in courses and trainings and more. Still, their success on Twitter is also to a large part based on one simple strategy, you could easily adopt for your own account.

Take a look at some of the top notch influencers, the Forbes Top 50 Social Media Power Influencers: Sean Gardner (@2morrowknight), Ann Tran (@anntran_), Jessica Northey (@jessicanorthey), Mari Smith (@marismith), … All of them are following more than 40k people on Twitter, some follow over 500k people. So what are they doing? The follow-unfollow strategy We Love You!

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Google+ Blog. A Beer and a Blog: Navigating the Rules for Success. Social Media Optimization Part II - Guy Kawasaki. Social Media Optimization Part I - Guy Kawasaki. How I Built an Automated Content Marketing Machine (video) Right now, I’m snowboarding at Big Snow Tiny Conf with a few fellow web business owners. But it’s not all about the slopes… Each of us prepared a short session to share with the group. I didn’t want my session to be limited to just those of us sharing the house, so I recorded a version of it to share with you here.

Enjoy! A case study in building an (automated) content marketing machine In this session, I walk through the content marketing system I built for my bootstrapped startup (Restaurant Engine) over the past 2 years. But more importantly, I show you how I have automated the entire process, so that I, as the business owner, am not bogged down in all of the time-consuming tasks of creating content and building an audience. Covered in this video: 1. 2. 3. 4. 5. 6. 7. An important distinction The content marketing machine that I’ve built for Restaurant Engine is very different from my content marketing blogging efforts I do here on and on my email newsletter. Feedback?


LinkedIn. Facebook. Now available: Scheduled Tweets. Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience. With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases. Scheduled Tweets are available to Twitter Ads users in all supported languages. Two ways to create scheduled Tweets You can create and schedule new Tweets from the blue Tweet button on the top right corner of the navigation bar at

New Tweet box The Compose Tweet button on the Creatives page will bring up a new Tweet Box. Here you can compose a Tweet and add a photo, location, or card as you like. Guy Kawasaki: How to Use Social Media as an Evangelist for Your Business and Here's How I Did It!

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