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How You Can Create Content That Generates 40,000 Targeted Visitors. A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known online, aka Brian Dean, and read almost all of his amazing content. His stuff was pure gold so I traded him 50 bratwursts and some beers (he lives in Berlin) for him to share this post. Buckle up. You’re in for a ride. I think you’ll agree with me when I say: Getting your content to stand out today is HARD. In fact, according to one source, there are over 2 million blog posts published every single day[1]. In other words, when you hit your WordPress “publish” button, you’re one of 1,999,999 other people doing the exact same thing. Despite the intense competition, you may have noticed that certain people are able to generate hundreds of Tweets, backlinks and visitors to everything that they put out there. Let’s do this.

The Secret To Content That Gets Results in 2014 (and Beyond) I launched my SEO-focused blog, Backlinko, in January 2013. Why? Becoming a Media Company, How to Turn Your Business Into a Platform. Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience? To learn about how any business can become a media outlet, I interview Michael Brito for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company. Michael shares the reasons why your business should become a media outlet. You’ll learn the five characteristics behind a successful media company and how to get started. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Becoming a Media Company. Images vs. Copy. Read Watch Listen Topic: Images vs. Copy: How getting the right balance increased conversion by 29% When it comes to choosing an image for a web page, most marketers and designers rely on gut feelings or personal preferences. Few have a concrete way of determining the “what, when and where” of an image. During the Web clinic, we noted that each element of your page can be measured by two capabilities in regards to the expression of value: Force and Precision.

First, Flint McGlaughlin – Managing Director (CEO) of MECLABS – walked through key points for choosing images that communicate value with the most force. RELEVANCE – The force of an image increases as the connection between the image and the perceived value becomes clearer. Next, McGlaughlin discussed the strategic advantage copy has over images, in relation to being able to communicate the value proposition with precision. Finally, SEO was addressed. Where does your traffic come from? View a replay of this presentation: Long Copy vs. Short Copy. Listen Topic: Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion The question of long copy versus short copy is not new, and there is no shortage of differing opinions.

Should webpage copy be as short as possible? Should it be long? Is there an optimal length to a webpage? To answer these questions, Flint McGlaughlin, Managing Director, MECLABS, walked through a recent experiment from the MECLABS research laboratory in which a few strategic changes to copy length led to a 220% increase in conversion. Flint also shared some key principles from these discoveries you can use as a framework to aid your copywriting optimization efforts. What your peers are saying: I appreciated the specific recommendations to improve the landing page conversion process and how we need to really dig deeper into the thought process of the visitor –Kevin If it were a little longer so that Flint didn't have to race through all his excellent points.

Lessons on Marketing Strategy and Content Marketing ROI - #CMWorld Interview with @BrennerMichael.