Selecting The Right Virtual Agent Vendor For Your eBusiness. What do Aetna, the US Army, L’Oreal, and the London 2012 Olympic Games have in common? Each of these diverse organizations has deployed a virtual agent. Virtual agents are software services that provide automated assistance by simulating a two-way conversation with customers. And they have come a long way from Clippy the dancing paper clip. The technology has demonstrated its ability to achieve business benefits, including improving efficiencies by deflecting calls to the contact center, managing initial customer contact by collecting information to populate a service ticket, and heightening the efficiency of contact reps when a case is escalated to live help Selecting the right virtual agent vendor can be a complex undertaking because it can have an impact on multiple functional areas, including eBusiness, business processes, IT, customer experience, and, potentially, legal and governance.
There are many considerations to selecting the right virtual agent for your organization. How to create a viral marketing campaign. The state of digital marketing. Mike Geraci · Intriguing results from a brand marketing attitude... Social Consumers and the Science of Sharing [INFOGRAPHIC] If you're buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify? Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation.
Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product. But regardless of what kind of consumer you're trying to reach or what you're selling, your SEO better be top notch — search is the most important influence on the web. What kind of consumer are you?
HOW TO: Start Marketing on Facebook. The Social Media 101 Series is supported by Global Strategic Management Institute. GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. It's no secret: U.S. consumers continue to spend increasing amounts of time on Facebook. Consequently, marketers — lured by Facebook's suite of highly targeted marketing products and the site's smooth ability to spread information across networks of friends — are investing increasing amounts of capital in the platform. Facebook's proposition is especially attractive to small business owners, and not just because it enables them to hone in on potential customers through highly targeted, paid advertisements. Facebook also allows them to grow their business in a way that is familiar to many of them — through word-of-mouth marketing.
With these ideas in mind, we've compiled this six-step guide for getting started on Facebook. 1. 2. 3. 4. 5. Her advice? 6. 4 Rules of Engagement for Mobile Marketing. Carla Paschke is Director of Mobile Innovation at Engauge where she is responsible for providing best-in-class mobile strategies for clients, including Coca-Cola and Chick-fil-A. Follow her on Twitter @carlapaschke. Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are.
Sometimes they even tell brands what consumers are doing at different times of the day. Location, activity and time are a powerful combination, however, many companies, in a rush to seize a toehold in the exploding mobile market, mistakenly focus on the technology instead of the people using it. Their messages lack relevancy and consumers filter them out the mobile equivalent of telemarketing. To be relevant to consumers, and to slip past the filter, companies must shift their approach to mobile marketing. Consumers no longer passively participate in campaigns. With all this in mind, here are four cardinal rules to consider. 1. 2. 3. 4. HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS]
If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers' schedules in order to optimize their engagement. Here are the findings, along with tips about when and how to make the most of a Facebook post. Be Timely The study found that daily Facebook engagement has three peaks: early morning (7 a.m.
Good timing on Facebook depends on the day of the week, too. Be Concise Ask For Engagement. 6 Best Practices for Media Companies on Facebook. Now a top-five referrer to the websites of many a publisher, as well as a valuable feedback tool, Facebook has become an essential part of the content and audience development strategies of most media organizations. To capitalize on the potential of Facebook and other user-heavy social networks, publishers have hired community managers and digital strategists to optimize traffic and engagement on those platforms.
Editors, reporters and producers are likewise tapping into Facebook, using reactions from fans to improve their storytelling methods. We spoke with several talented people fulfilling these roles at major media organizations, and we've gathered their thoughts below. 1. Choose the Right Content Publishers have found that certain kinds of content perform better than others on Facebook, particularly content that inspires emotional connections with readers. 2. "Posing questions is a good way to stir debate," says Ed O'Keefe, executive producer of ABCNews.com. 3. 4. NPR's Carvin agrees. Who Are The 10 Most Social Media Networked Companies on The Planet? Playing in the school yard when you were five or six quite often involved comparing how many friends you had which was helpful in calculating how much influence you had and how important you were in the schoolyard pecking order.
Forward 20, 30 or 40 years and now in 2010 you can quantify your influence and attention through social media metrics. Netprospex have taken it a step further and have quantified the top 50 companies that have the most connected employees. So if you are curious to find who is the most connected company on the planet then here are a few numbers that provide interesting reading.
NetProspex titled their findings the NPSI Score or “NetProspex Social Index” to score social network activity . The score is based on the average number of Friends or connections across major social networks (friendliness) Average number of tweets, Number of users following Number of followers per employee (twitter score). The numbers were taken from across 9 major networks Rank 4: Walt Disney 181. The 21 Greatest SEO Myths of the Modern World. Sep 22 2011 They say that ignorance is bliss and knowledge is power but somewhere between these clichés there’s a spot reserved for individuals who possess a little too much knowledge to be blissful but still only enough knowledge to be dangerous. SEO, as an industry, is known unfortunately for the mass of rumours, myths, mistruths and unscrupulous gurus. This in part stems from the search engines’ unwillingness to discuss their algorithms (this lack of disclosure is completely understandable).
This breeds a culture of myths where newbies and veterans alike get caught out by nothing more than hearsay that gains traction. The aim of this post is to try and dispel some of the more widely held SEO myths: #1 – Google is the Only Search Engine Google may be the largest search engine but you shouldn’t ignore the others. Many of the techniques and principles are the same across the search engines but you should also do things like register your website over at Bing’s Webmaster Center Tools. (rb) 20+ Mind-blowing social media statistics: One year later. It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data.
But what's happened since then? Clearly, social media is big, it's still getting bigger, and as a broad digital channel, is not going to disappear anytime soon. While the value of this type of statisitical information can be questioned, especially when considering the place of social media within a business structure, I think it serves to highlight simply how massive the channel is as a whole. I think it also indicates the rapid growth seen amongst certain platforms, which in the physical world would generally never happen. Then: Twitter has 75m user accounts, but only around 15m are active users on a regular basis.
Now: Twitter now officially claims to have 175m registered users, although it's unclear what percentage regularly user the service. Then: LinkedIn has over 50m members worldwide. Then: Facebook has 350 million active users on global basis. Now: Go Europe!