Selecting The Right Virtual Agent Vendor For Your eBusiness. What do Aetna, the US Army, L’Oreal, and the London 2012 Olympic Games have in common?
Each of these diverse organizations has deployed a virtual agent. Virtual agents are software services that provide automated assistance by simulating a two-way conversation with customers. And they have come a long way from Clippy the dancing paper clip. The technology has demonstrated its ability to achieve business benefits, including improving efficiencies by deflecting calls to the contact center, managing initial customer contact by collecting information to populate a service ticket, and heightening the efficiency of contact reps when a case is escalated to live help Selecting the right virtual agent vendor can be a complex undertaking because it can have an impact on multiple functional areas, including eBusiness, business processes, IT, customer experience, and, potentially, legal and governance. There are many considerations to selecting the right virtual agent for your organization. How to create a viral marketing campaign. The state of digital marketing.
Mike Geraci · Intriguing results from a brand marketing attitude... Social Consumers and the Science of Sharing [INFOGRAPHIC] HOW TO: Start Marketing on Facebook. The Social Media 101 Series is supported by Global Strategic Management Institute.
GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. It's no secret: U.S. consumers continue to spend increasing amounts of time on Facebook. Consequently, marketers — lured by Facebook's suite of highly targeted marketing products and the site's smooth ability to spread information across networks of friends — are investing increasing amounts of capital in the platform. 4 Rules of Engagement for Mobile Marketing. Carla Paschke is Director of Mobile Innovation at Engauge where she is responsible for providing best-in-class mobile strategies for clients, including Coca-Cola and Chick-fil-A.
Follow her on Twitter @carlapaschke. Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are. Sometimes they even tell brands what consumers are doing at different times of the day. Location, activity and time are a powerful combination, however, many companies, in a rush to seize a toehold in the exploding mobile market, mistakenly focus on the technology instead of the people using it. Their messages lack relevancy and consumers filter them out the mobile equivalent of telemarketing.
Consumers no longer passively participate in campaigns. Brands need real-time information monitoring from mobile apps and social media to get a broad perspective. Further, brands must build these new mobile capabilities atop a solid strategic foundation. HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS]
If you're looking to boost engagement on your brand's Facebook Page, a new report from Buddy Media has some key findings for you.
The social media marketing company collected data from 200 of its clients' Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content. "While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers' schedules in order to optimize their engagement. Here are the findings, along with tips about when and how to make the most of a Facebook post. Be Timely The study found that daily Facebook engagement has three peaks: early morning (7 a.m. 6 Best Practices for Media Companies on Facebook. Now a top-five referrer to the websites of many a publisher, as well as a valuable feedback tool, Facebook has become an essential part of the content and audience development strategies of most media organizations.
To capitalize on the potential of Facebook and other user-heavy social networks, publishers have hired community managers and digital strategists to optimize traffic and engagement on those platforms. Editors, reporters and producers are likewise tapping into Facebook, using reactions from fans to improve their storytelling methods. Who Are The 10 Most Social Media Networked Companies on The Planet? Playing in the school yard when you were five or six quite often involved comparing how many friends you had which was helpful in calculating how much influence you had and how important you were in the schoolyard pecking order. Forward 20, 30 or 40 years and now in 2010 you can quantify your influence and attention through social media metrics. Netprospex have taken it a step further and have quantified the top 50 companies that have the most connected employees. The 21 Greatest SEO Myths of the Modern World. Sep 22 2011.
20+ Mind-blowing social media statistics: One year later. It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data.
But what's happened since then? Clearly, social media is big, it's still getting bigger, and as a broad digital channel, is not going to disappear anytime soon. While the value of this type of statisitical information can be questioned, especially when considering the place of social media within a business structure, I think it serves to highlight simply how massive the channel is as a whole.
I think it also indicates the rapid growth seen amongst certain platforms, which in the physical world would generally never happen.