Top 10 luxury marketing ideas in 2011 - Luxury Daily - Advertising. Tiffany's What Makes Love True app Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas. There were a lot of marketing ploys this year – some were good, some were bad and others even went unnoticed. However, there were a few game-changing ideas that irrevocably changed the luxury industry. Here the best luxury branded ideas of 2011, in no particular order: Swarovski’s augmented reality installation – Precision-cut crystal maker took advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combined in-store, out of home and mobile marketing in November. Consumers could download an application by GoldRun to their mobile devices that virtually brought Swarovski products to life through an installation and in branded stores.
Chanel optimized the sites for mobile. India’s Booming Ecommerce Market: Just a Hype or Reality?[Infographic] By Swati on October 7th, 2011 There have been lot buzz around India’s Ecommerce market. Recently, eBay India Head Deepa Thomas stated that ecommerce market will continue to expand in India and the country will be one of the top 10 e-commerce hubs in the world by 2015. India has huge population, and therefore, the demand for services is high. But, can we really consider that as a big market, when half of the population does not even have proper access to the internet.
Referral Candy has come up with an infographic that analyzes how lucrative the Indian Ecommerce market actually is. According to the infographic, the $10 billion Ecommerce market of India is only one sixth of U.S’s $167 billion market. Source: ReferralCandy You might also like: Comments. 5 Awesome Infographics on Landing Page Optimization. 12inShare Developing the perfect landing page is not something you can get done in one night.
Whether you are using WordPress to host your landing page or just using plain HTML, you want to take time to test every element on your page to improve your conversion rate. Landing page developers should make their pages for their audience and not the search engines. These 5 landing page infographics provide you with a few tips on how to improve your work: 12 Step Landing Page Rehab Program: this infographic by unbounce includes a step by step guideline to help you improve your landing page’s conversion rate. Online Testing Essentials: gives you a crash course on what it takes to optimize a landing page for conversion. Anatomy Of A Perfect Landing Page: includes 10 powerful tips you may want to keep in mind when putting together your landing page.
Bounce Rate Demystified: you can have the most beautiful landing page on your site. How Do Colors Affect Purchases? Did I miss anything? Three Future Waves of Innovation in E-Commerce for Fashion & Apparel. eCommerce – Dropping the e in eCommerce. Matthew Carroll's answer to Gilt Groupe: How does Gilt's business model work. How the Fashion Industry Is Using Digital Tools to Increase ROI. Yuli Ziv is the founder & CEO of Style Coalition, a network of independent online publishers in the fashion and lifestyle vertical, based in NYC.
She blogs on social media, entrepreneurship and tech at YuliZiv.com. Follow her on Twitter @yuliz. The fashion industry has deep roots in traditional business practices and has been late to adopt new technology. Nearly every aspect of the industry relies on people rather than machines — everything from hand-sketched designs to the buying process, where an individual buyer's personal tastes can dictate an entire department store's orders. In the past few years, we've been seeing all aspects of the industry suddenly affected by new technology, increasing efficiency and providing much needed data analysis and tracking components. Instead of relying on people to analyze, project and improve, fashion brands now have the digital technologies to meet these needs in a much faster way. 1. FashionStake is solving the same issue with a different approach. "Pandora for Shopping" Startup Surfaces Best in Indie Design. The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark.
If you would like to have your startup considered for inclusion, please see the details here. Name: Aprizi Quick Pitch: Aprizi is a highly curated "Pandora for shopping" with a focus on emerging designers and independent brands. Genius Idea: Shopping for beautifully designed products — think apparel, accessories and home decor — online can sometimes feel like wandering through a jungle with a blunt machete, especially when one is after goods from emerging designers and lesser-known brands. One is left to wade in the mire of mixed-quality goods (Etsy), poorly built recommendation engines (most of which are limited to apparel and wearable accessories, like Boutiques.com), unsorted finds from online curators (a.k.a bloggers) and search.
Goods are divided into six categories: accessories, shoes, home, apparel, tech and miscellany. Do you agree? Image courtesy of sinead o moore. CHANEL Digital Relaunch – the sensual explosion of beauty that captures the essence of the ‘Maison de Luxe’. But why are they still afraid of E-Commerce? | Luxury Digital. Superb – at last a Luxury Brand focusses on it’s ‘raison d’être’: beautiful products, their history and the craftsmanship that make them happen.
But where is the “order” button? One cannot order online, and this is.. disappointing and frustrating. In each of these sites – one for Jewellery and one for Watches – you will browse through the collections in sublime detail, see the designers create them, examine how attention to detail at each step creates unique pieces of art. A beautiful investment that initiates a cross-channel experience. Watch the collection, search your favourite piece and look at it in infinite detail. Yes, that is real Brand Content – which when allied to efficient CRM creates a new age for Luxury Brands. And now, the recurring question: Why aren’t we allowed to order online? Chapeau Bas, but it is only the start, the real beginning of Luxury Online. Like this: Like Loading... How to Enchant Your Customer. I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn’t matter to me.
I love to find great products and services made by entrepreneurs who are trying to change the world. And I love to help small business owners because they aren’t flying around in corporate jets and lunching with investment bankers. American Express’s idea for Small Business Saturday is a marvelous one, and I’d like to help out by them explaining 10 ways that small businesses can enchant their customers. Put likable, competent and passionate people on the front line. I prefer to interact with employees who smile, know what they’re talking about, and love what they sell.
The single most powerful way to enchant me is a “yes” attitude, and this attitude encompasses all 10 points. The math might show that if you did this for everyone, you’d go broke, but not everyone will ask for such treatment. Lack of Trust, Relevancy Keep Consumers from Clicking Ads. Internet users are no strangers to online advertising. From static search ads to dynamic homepage takeovers and games, consumers encounter ads daily.
Though exposure doesn’t always result in user action, findings from CrowdScience showed more than half of internet users worldwide clicked on some form of online advertising in the past six months. Click activity appeared to increase with age: 76% of internet users ages 55 and over had clicked on an ad, compared to 58% of online consumers ages 15 to 24. But lack of click activity does not equate to lack of influence. In fact, more than three-quarters of users ages 25 to 54 had taken actions such as performing a search or visiting a company website after viewing an ad. Because ads are as likely to influence users as they are to incite click activity, advertisers—especially display advertisers—should be particularly mindful of their ability to attribute ad-initiated behavior to the ad of origin.
Keep your business ahead of the digital curve. In Our Information Age, Secrecy Is Sexy. How Can Brands Create An Aura Of Mystery? | Co. Design. Knowledge was once power, but these days knowledge is expected. We live in a culture of oversharing. We broadcast our every thought, opinion, and move as Facebook updates or tweets. There's tremendous pride in being the first of your friends to post a good link or to start a popular thread. This information has value; it's become a new form of currency traded over sites like YouTube, Yelp, and on countless blogs. When someone is the first to share a new restaurant, pop-up store, video or blog, they build "social wealth. " For those lacking in real currency, the Internet offers rich rewards--anyone can achieve a new type of influential status as being "in the know.
" If information is currency, secrets are gold. We're constantly showing all of our cards--we've even come to accept the all-seeing eye of Google. While creating AmEx's top-tier membership product, we intentionally kept all details confidential. When you can find out about something, what you can't find becomes interesting. 27 things I need to see on an e-commerce homepage. A retailer's homepage needs to convey what the site is about and provide all the elements that customers are looking for, and that will entice them to explore the rest of the site.
I've listed 27 elements that are commonly seen on retailer's homepages, many essential, others desirable. If I've missed any, please leave a comment below... Essentials Search box Vital for helping customers to find what they want quickly, though as our Site Search Report found, retailers need to work on the quality of the results returned. Logo Tagline Not something all retailers use, but it can help to quickly define your brand for visitors.
Store finder Many retailers (M&S, Comet, John Lewis etc) are now placing this at the top of the page, which makes sense if customers have come to your website just to find their nearest shop. Telephone number A prominent telephone number on a homepage is a great way to reassure customers, as well as a useful shortcut. Contact details Address My account / sign in Top navigation bar. 21 Ways Websites Communicate with Visitors. One of the most important responsibilities of a website is to communicate with its visitors. Regardless of whether the site is a blog, a portfolio site, a corporate site, or an e-commerce site, it exists to communicate with visitors. The communication in some cases is two ways (blog comments are an example), but in many ways the website is communicating to visitors before they even offer their feedback. In order for the site to communicate effectively the designer and site owner need to clear purpose of what messages should be evident to visitors.
In my opinion, improving the communication is an ongoing process. 1. The headline is an obvious starting point for the subject of communicating with visitors and readers. Regardless of whether the website is a blog, a portfolio site, an e-commerce site, or any other type of website, the heading is a key component of online communication with visitors. 2. 3. The text on a page is obviously one of the major forms of communicating with visitors. Death To Banner Ads! Social Media Campaigns That Worked Without Them. Within the soft science of social media marketing touchy-feely concepts often arrive package as metrics. There's "awareness," "buzz," "chatter," "conversation," "engagement," "influence" and "influencers," "reputation," "reach," "sharing," and "trust.
" Throw in "peer pressure," and you'd have terminology a child psychologist might use to describe your average Sweet Sixteen party. Nevertheless, brands and businesses of any size finally have a way to skip the purchase of lackluster, often annoying banner ads, but still get attention from the right consumers online. A bevy of social media marketing firms are selling them "word of mouth" (or "word of mouse") campaigns, using social platforms like Facebook and Twitter. Combined, Facebook and Twitter count almost three-quarters of a billion users. Word of mouth campaigns are far cheaper than buying TV time, and if done correctly, can be more effective than traditional online advertising. Here are the marketers, and the campaigns they touted...
Operation E-Commerce | Best Ecommerce Software Infographic | Add This Infographic to Your Website. Operation E-Commerce: A Game of Dissecting The Best E-Commerce Software Embed this Image on Your Site: <a href=" src=" width="950" height="1352"/></a><br />[Via: ZippyCart.com: The <a href=" Ecommerce Software</i></a> Reviewed]<br /><a href=" Larger Image and Get the Embed Code to Add This Infographic to Your Site</a> Operation Ecommerce: A Game of Dissecting The Best Ecommerce Software by ZippyCart: Shopping Cart Reviews is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License. Based on a work at zippycart.com. OR Add this Smaller Version to Your Site.
Do Your Analytics Cheat the Truth? - Michael Schrage. By Michael Schrage | 3:32 PM October 10, 2011 Everyone’s heard the truism that there are lies, damned lies, and statistics. But sitting through a welter of analytics-driven top-management presentations provokes me into proposing a cynical revision: There are liars, damned liars, and statisticians. The rise of analytics-informed insight and decision is welcome. The disingenuous and deceptive manner in which many of these statistics are presented is not. At one financial services firm, for example, call center analytics showed spike after spike of negative customer satisfaction numbers.
Three simple but pointed questions later, her analytic gamesmanship became clear. What made the situation worse (and what might explain why the presenter chose not to break out the data) was a management decision not to route those calls to a specially trained team but to allow any customer representative to process the query instead. Every single one of the presenter’s numbers were technically accurate. How Online Retailers Can Ride a Growth Wave to 2015 | Blog | Daily Dose. If you've been looking to grow sales for your ecommerce website, consider targeting the places where online sales are still booming: Spain, Brazil, China, Russia, and Mexico. Ecommerce growth rates in these countries are expected to far outpace growth in the U.S. in the next four years, according to a new report from Cisco, "The Global E-Commerce Gold Rush: How Retailers Can Find Riches Overseas. " America's ecommerce industry is no longer the startup scene it was a decade back. In the early 2000s, many U.S. business's ecommerce sales grew 30 percent a year or more almost on autopilot, simply because more consumers were getting high-speed Internet and discovering the convenience of online shopping.
Those days are over now. But Internet use in other countries is still ramping up, so big growth still lies ahead, the report says. It's also a good time to look at expanding into foreign markets because there is new federal support for small businesses looking to begin exporting. Start slow. Report - Branding Forward Project. Do You Know The New 4 Ps of Marketing? 5 Marketing Graphs to Send Your CMO Every Month. Emotion: The Misunderstood 'Fifth Wheel' Of eBusiness Innovation.
20+ of The Best Designed Tourism Sites For Your Inspiration. When Luxury Brands Go Digital.