Global E-commerce

Top 10 luxury marketing ideas in 2011 - Luxury Daily - Advertising. Tiffany's What Makes Love True app Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011.

India’s Booming Ecommerce Market: Just a Hype or Reality?[Infographic] By Swati on October 7th, 2011 There have been lot buzz around India’s Ecommerce market.

Recently, eBay India Head Deepa Thomas stated that ecommerce market will continue to expand in India and the country will be one of the top 10 e-commerce hubs in the world by 2015. India has huge population, and therefore, the demand for services is high. But, can we really consider that as a big market, when half of the population does not even have proper access to the internet. Referral Candy has come up with an infographic that analyzes how lucrative the Indian Ecommerce market actually is. According to the infographic, the $10 billion Ecommerce market of India is only one sixth of U.S’s $167 billion market.

Source: ReferralCandy. 5 Awesome Infographics on Landing Page Optimization. 12inShare Developing the perfect landing page is not something you can get done in one night.

Whether you are using WordPress to host your landing page or just using plain HTML, you want to take time to test every element on your page to improve your conversion rate. Landing page developers should make their pages for their audience and not the search engines. Three Future Waves of Innovation in E-Commerce for Fashion & Apparel. eCommerce – Dropping the e in eCommerce. Matthew Carroll's answer to Gilt Groupe: How does Gilt's business model work. How the Fashion Industry Is Using Digital Tools to Increase ROI. Yuli Ziv is the founder & CEO of Style Coalition, a network of independent online publishers in the fashion and lifestyle vertical, based in NYC.

She blogs on social media, entrepreneurship and tech at YuliZiv.com. Follow her on Twitter @yuliz. The fashion industry has deep roots in traditional business practices and has been late to adopt new technology. Nearly every aspect of the industry relies on people rather than machines — everything from hand-sketched designs to the buying process, where an individual buyer's personal tastes can dictate an entire department store's orders. In the past few years, we've been seeing all aspects of the industry suddenly affected by new technology, increasing efficiency and providing much needed data analysis and tracking components.

"Pandora for Shopping" Startup Surfaces Best in Indie Design. The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark.

If you would like to have your startup considered for inclusion, please see the details here. Name: Aprizi Quick Pitch: Aprizi is a highly curated "Pandora for shopping" with a focus on emerging designers and independent brands. CHANEL Digital Relaunch – the sensual explosion of beauty that captures the essence of the ‘Maison de Luxe’. But why are they still afraid of E-Commerce? AllThingsD. How to Enchant Your Customer. I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn’t matter to me.

Lack of Trust, Relevancy Keep Consumers from Clicking Ads. Internet users are no strangers to online advertising.

From static search ads to dynamic homepage takeovers and games, consumers encounter ads daily. Though exposure doesn’t always result in user action, findings from CrowdScience showed more than half of internet users worldwide clicked on some form of online advertising in the past six months. Click activity appeared to increase with age: 76% of internet users ages 55 and over had clicked on an ad, compared to 58% of online consumers ages 15 to 24. But lack of click activity does not equate to lack of influence. In fact, more than three-quarters of users ages 25 to 54 had taken actions such as performing a search or visiting a company website after viewing an ad. Because ads are as likely to influence users as they are to incite click activity, advertisers—especially display advertisers—should be particularly mindful of their ability to attribute ad-initiated behavior to the ad of origin.

In Our Information Age, Secrecy Is Sexy. How Can Brands Create An Aura Of Mystery? Knowledge was once power, but these days knowledge is expected.

We live in a culture of oversharing. We broadcast our every thought, opinion, and move as Facebook updates or tweets. There's tremendous pride in being the first of your friends to post a good link or to start a popular thread. This information has value; it's become a new form of currency traded over sites like YouTube, Yelp, and on countless blogs. 27 things I need to see on an e-commerce homepage. A retailer's homepage needs to convey what the site is about and provide all the elements that customers are looking for, and that will entice them to explore the rest of the site.

I've listed 27 elements that are commonly seen on retailer's homepages, many essential, others desirable. If I've missed any, please leave a comment below... Essentials. 21 Ways Websites Communicate with Visitors. One of the most important responsibilities of a website is to communicate with its visitors.

Regardless of whether the site is a blog, a portfolio site, a corporate site, or an e-commerce site, it exists to communicate with visitors. The communication in some cases is two ways (blog comments are an example), but in many ways the website is communicating to visitors before they even offer their feedback. Death To Banner Ads! Social Media Campaigns That Worked Without Them.

Within the soft science of social media marketing touchy-feely concepts often arrive package as metrics. There's "awareness," "buzz," "chatter," "conversation," "engagement," "influence" and "influencers," "reputation," "reach," "sharing," and "trust. " Throw in "peer pressure," and you'd have terminology a child psychologist might use to describe your average Sweet Sixteen party. Nevertheless, brands and businesses of any size finally have a way to skip the purchase of lackluster, often annoying banner ads, but still get attention from the right consumers online. A bevy of social media marketing firms are selling them "word of mouth" (or "word of mouse") campaigns, using social platforms like Facebook and Twitter. Combined, Facebook and Twitter count almost three-quarters of a billion users. Word of mouth campaigns are far cheaper than buying TV time, and if done correctly, can be more effective than traditional online advertising.

Here are the marketers, and the campaigns they touted... Anatomy of the Perfect Banner Ad. Best Ecommerce Software Infographic. Operation E-Commerce: A Game of Dissecting The Best E-Commerce Software. Do Your Analytics Cheat the Truth? - Michael Schrage. How Online Retailers Can Ride a Growth Wave to 2015. If you've been looking to grow sales for your ecommerce website, consider targeting the places where online sales are still booming: Spain, Brazil, China, Russia, and Mexico.

Ecommerce growth rates in these countries are expected to far outpace growth in the U.S. in the next four years, according to a new report from Cisco, "The Global E-Commerce Gold Rush: How Retailers Can Find Riches Overseas. " America's ecommerce industry is no longer the startup scene it was a decade back. In the early 2000s, many U.S. business's ecommerce sales grew 30 percent a year or more almost on autopilot, simply because more consumers were getting high-speed Internet and discovering the convenience of online shopping. Report - Branding Forward Project. The Branding Forward Project, a collaboration between Mechanica and Fast Company, is an ongoing investigation of the challenges and opportunities faced by those on today’s branding frontlines, and the tools and approaches being considered and leveraged. Do You Know The New 4 Ps of Marketing? 5 Marketing Graphs to Send Your CMO Every Month. Emotion: The Misunderstood 'Fifth Wheel' Of eBusiness Innovation.

20+ of The Best Designed Tourism Sites For Your Inspiration. When Luxury Brands Go Digital.