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Creativity

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Big thinkers and really cool ideas.

Op-Ed: In The Particular Lies The Universal. It’s no coincidence that brilliant creative minds are rarely witnessed. Steve Jobs, Tina Fey, Banksy. Mavericks and renegades — telling their stories, spilling their guts, and divulging themselves for our progress, our enlightenment, and our entertainment. Like us, they feel the heat of failure, defeat, humiliation, and financial ruin, but they do it anyway. They do whatever it takes to put their lives and ideals into their work. Most folks never have a chance of even knowing the power of their talents and gifts. Like individuals, companies are risk averse. Bourdain wrote only for cooks, and thought he would be excommunicated from the restaurant business for it. We recognize that any truly new idea is met with fear, will never pass “marketing” or the Nielsens or Hollywood or even the Joneses.

And that’s why we must push ourselves to ask the harder question. The meaning of all this is that you, your opinions and intelligence and history matter. The Disrupters: Working Outside The Business Norm. How to Think Creatively - Tony Schwartz. I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I’d inherited some gift. Eventually, I became a journalist. For many years, I told other people’s stories.

I was successful, but I rarely felt truly creative. The first hint I might have sold myself short came in the mid-1990s. When Edwards peered down at the self-portrait I had drawn on the first day, she smiled. From an early age, we’re taught in school to develop the logical, language-based, rational capacities of the left hemisphere of our brain, which is goal-oriented and impatient to reach conclusions.

The left hemisphere gives names to objects in order to reduce and simplify them. The right hemisphere, by contrast, is visual rather than verbal. But what did that have to do with creativity? 1. 2. 3. 4. Are You Making the Right Connections? Ostmodern – Digital product design with an agile approach. Does luxury mean novelty or isolation? What makes a holiday stand out from any other? It’s probably a question of timing, circumstance,travel companions and above all, taste.

That’s never truer than in the luxury end of the market, but what luxury travellers increasingly seem to want is not just opulent suites, glamorous destinations and extravagant restaurants serving first-class food, but holidays that make the heart leap. Even the cruise operators which have traditionally catered for the 50–65+ age range report their clientele are also seeking something with a bit more adventure.

Seasoned travellers demand real luxury with excellent food, superb service and accommodation andthe freedom to do as they please. They also expect their holiday to be as carefully crafted as anybespoke suit to fit their individual needs. The one thing all US travellers seemed to share was an increasing eagerness to pack their bags in the coming year and travel more. Peter Richards is a Digital Marketing Manager at Tropical Sky. Leave a Reply. Designing Innovative Services Begins with Four Questions - Lance Bettencourt. Service providers, like product sellers, must innovate constantly to keep their edge in the marketplace.

But a very common problem prevents many from achieving innovation breakthroughs: They tend to be held back by their very zeal to achieve unsurpassed service. The problem begins with their fixation on comparative measurements of service quality. If you work for a service provider, or are on the receiving end of marketing messages from one, you know how important such metrics are for building customer trust. Service quality research is also the main tool many service providers use to identify opportunities for service improvement. But by necessity it keeps the focus on service offerings that already exist. And it keeps management’s understanding of customer value tightly yoked to what is available today, devaluing any prospects for real innovation. Consider an analogy in the product space. To recall Ted Levitt’s famous admonition, the customer doesn’t want a mop.

Lance A. Consumer insights. Com: Consumer trends and insights from around the world.