Made to Stick - Heath Brothers Heath Brothers. “It will join The Tipping Point and Built to Last as a must-read for business people.” – Guy Kawasaki Since its release in 2007, Made to Stick has become popular with managers, marketers, teachers, ministers, entrepreneurs, and others who want to make their ideas stick.
It’s been translated into Arabic, Bulgarian, Croatian, Dutch, and 25 other languages. Made to Stick made the New York Times and Wall Street Journal bestseller lists and was retired from the BusinessWeek list after a 24-month run. It was named to several “best of the year” lists and was selected as one of the best 100 business books of all time. Want to give the first chapter a read? “For anyone with good ideas who wants to capture an audience.” – Time About Made to Stick Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” Why do some ideas thrive while others die?
Made to Stick is a book that will transform the way you communicate ideas. Turkish Romanian Portuguese. Jonah Berger. What makes things popular?
Word of mouth is 10 times as effective as traditional advertising, but why do people talk about and share certain things rather than others? Why do some products catch on, some ideas diffuse, and some online content go viral? Wharton professor Jonah Berger has spent the last decade answering these questions. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to services and ideas within organizations.
Contagious combines groundbreaking research with powerful stories. Reviews “An easy, breezy read, peppered with absorbing examples…If there was a “like” button underneath it, you’d probably find yourself clicking it.” Vital Friends: The People You Cant Afford to Live Without: Tom Rath: 9781595620071: Amazon.com: Books. Collective Genius – The Art and Practice of Leading Innovation. Connected: The Surprising Power of Our Social Networks. Riley Crane: Crowdsource win.
Steven Johnson: Where good ideas come from. Linda Hill: How to manage for collective creativity. Matt Ridley: When ideas have sex. Nicholas Christakis: Ukryte wpływy sieci społecznych. Tim Brown: Tales of creativity and play. Awe. This Atlanta lightning strike might have inspired awe.
Definitions[edit] Etymology[edit] The term awe stems from the Old English word ege, meaning “terror, dread, awe,” which may have arisen from the Greek word áchos, meaning “pain.”[7] The word awesome originated from the word awe in the late 16th century, to mean “filled with awe.”[8] The word awful also originated from the word awe, to replace the word Old English word egeful (“dreadful”).[9] Theories[edit] Evolutionary theories[edit] Awe reinforces social hierarchies Keltner and Haidt[1] proposed an evolutionary explanation for awe. Awe is a sexually-selected characteristic Keltner and Haidt’s model has been critiqued by some researchers, including by psychologist Vladimir Konečni.[10] Konečni argued that people can only experience awe (which Konečni calls the “sublime”) when they are not in actual physical danger. Awe increases systematic processing Non-evolutionary theories[edit] Sundararajan's awe Research[edit] Precipitants[edit]
How to Become an Expert. Top 7 Qualities. RileyCrane-PopTech-2010-HD. A Design and Innovation Consulting Firm. Google. Pixar. Where do ideas come from? Why Poor Places Are More Diverse.