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Hope is the thing with feathers (254) The Steve Jobs Way: Seven lessons in business leadership. Having spent a couple of days of my holidays reading the Steve Jobs biography I couldn't help but reflect on the remarkable accomplishments of the man and the lessons applicable for business owners everywhere, big or small. This could have been a very long list, but here are the seven things that are most strongly front of mind for me (text is paraphrased and quoted from the book Steve Jobs by Walter Isaacson, (Simon & Schuster, 2011). 1) Focus: When Steve Jobs returned to Apple in 1997 he walked back into a company with low morale, stagnant sales and little sense of purpose.
He found a business with ‘tons of products most of them crap, done by deluded teams'. In trying to work out what they were all for Jobs resorted to asking a simple question 'Which one do I tell my friends to buy? ' Jobs further simplified the issue by classifying the customer as either Consumer or Pro and the product as either Desktop or Portable. You need to have a collaborative hiring process. Was he smart? Where good ideas come from.
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