GrowByData is a software company that provides SKU level data to retailers to give them competitive intelligence.
Retailers Gain Edge With Accurate SKU Level Pricing Data - GrowByData. Retailers are busy and the merchandising department may be short-staffed with 100 things to do.
They need accurate data that they can work on instantaneously to get an edge and get a head start. Growbydata provides services and solutions to the retailer’s pricing strategies. 3 things that GrowByData’s pricing data can give to edge seeking retailers: 1) We give detail descriptions of the products that you sell. If you are the only seller on a top-selling product and you have information about the price you sold in the past, you can increase/decrease your price, advertise and pick up market share. 2) We tell you about the products that you compete with others which are cheap so that you can increase the price and remain the cheapest. 3) We tell you about expensive products so that you can drop prices up to your floor, yet not lose any money. What is Minimum Advertised Price (MAP)? How is MAP monitored & enforced? Minimum Advertised Price (MAP) is the minimum retail price the manufacturer sets for its product that resellers or retailers agree not to go below in advertisements.
However, retailers may offer the product below the MAP by using discount coupons and offers. In simple terms, MAP is the lowest price a retailer can show online or in an advertisement, though it does not refer to the lowest price retailers can accept in their stores. Is Minimum Advertised Price Legal? Yes, under U.S. antitrust statutes, MAP is legal. It is not considered a form of vertical price fixation between retailers and manufacturers because it allows selling below the set price. Competitor Analysis On the Basis of Cluster and Geography-GrowbyData. As a brand, you compete with specific competitors only.
For example, if you are Nike you compete with Adidas, New Balance and brands like that. Although you are interested in competitive dynamics, you may not focus on unknown brands unless it is fast emerging and capturing your market share. Competitor Price Intelligence for Manufacturers and Brands [3 Tool Tips] Are you a Brand Manager at a Manufacturer or a Retailer?
Do you follow this school of thought – we as a manufacturer have the freedom to set Market Price and not worry about Competition or Price Intelligence? The answer is both Yes and No. You have the freedom to set your Market Price. You don’t have to worry if you are the Market Leader that designs and manufactures unique and innovative products. Likewise, if you manufacture products like that of your competitors, or produce differentiated products, you still have the freedom to choose your price. Manufacturers must monitor MAP violations and track competitors’ pricing strategies. A Google Shopping Ad Coverage Movers & Shakers Analysis. Google Shopping is an extremely competitive and volatile advertising platform, but it is a very popular choice for online retail customers, especially in the United States.
Retailers therefore compete and spend a lot of advertising dollars to get the maximum ad coverage, keyword coverage, and above-the-fold rank coverage. With a real-time bid optimization algorithm in place, retailers can improve their coverages at every hour across the various locations, making the platform very volatile. Top 5 Trends about Halloween Purchases - GrowByData. Halloween is just around the corner and celebrated widely across the United States with costumes, pumpkins, candies, decorations, parties, and other various events.
Here are Top 5 trends about the Halloween season. #1 What to Buy? Costumes rank as the best-selling category followed by Decorative Items, Candy, and Greeting Cards. According to the NRF survey, consumers plan to spend $3.2 billion on costumes (purchased by 67% of Halloween shoppers), $2.6 billion on candy (95%), $2.7 billion on decorations (72%) and $390 million on greeting cards (34%) in 2019. #2 Trick or Treat – Mode of Celebration. Was the 2019 Holiday Sales Stronger Online or In-Store? The 2019 holiday shopping season has come to an end, and many businesses will be analyzing their revenue to determine where they saw the most sales: online or in-store transactions.
Despite the hype that online sales will outdo offline brick-and-mortar retail sales, our data tells a different story. Reviewing our data analytics, online sales peaked on Black Friday and Cyber Monday. While the first half of December 2019 showed above-average sales, online sales saw a downward trend as Christmas approached. Despite that, 2019 holiday sales hit a record high on a single day: Super Saturday (the last Saturday before Christmas). Top 10 Popular Books on Amazon to Read During COVID-19 Isolation. As the world faces the effects of the novel coronavirus, “temporarily closed until further notice’” is a common sight in many storefronts.
The streets are eerily quiet with so few vehicles and pedestrians. Governments around the world are asking their citizens to stay home for the foreseeable future until the virus threat dwindles. A good book can provide insight, knowledge, comfort or a welcome escape. Tweet this Being in isolation like this can be depressing and challenging for many of us.
Almost as if they were made for social distancing, books are easy to access without leaving your home. We at GrowByData looked at the data on Amazon Books for March to see which books were bought the most and which ones were read the most. Here are the most read and sold non-fiction books for readers that are looking to gain knowledge, learn, and improve themselves. Some people may want to know which books have become popular quickly. We live in an age of reviews. Google Shopping Ads Market Analysis for Apparel & Accessories Category. GrowByData’s experts collected and analyzed the performance of ads for the Apparel & Accessories category on Google Shopping during the month of December 2020.
Our Advertising Intelligence Solution found a total of 835,334 ads from 4,419 shopping ads seller’s data containing 1,183 highly competitive broad-match type opportunity Apparel & Accessories keywords during the month. Looking further into the ad coverage on devices, 26% of total ads during the month were seen on desktops and 74% were seen on mobile devices. We found that a majority of the searches came from mobile devices, compared to desktop, which shows desktops have more opportunities to improve their presence. Per the ads type distribution, 95% of the ads were PLAs and only 5% were Showcase Ads for the Apparel & Accessories category. This shows there is room for improvement in the distribution of showcase ads.
A Preliminary Analysis of Valentine’s Day Special Offers and Promotions. As expected, this Valentine’s Day holiday is going to be a bit different than previous years, just like all other celebrations and holidays over the past year.
According to the National Retail Federation, the average Valentine’s Day spending in 2021 per person is expected to be $164, which is 16% lower than the $196 from 2020. They also expect the percentage of people celebrating Valentine’s Day to be lower than in 2020. Almost 45% of the ads containing Valentine’s Day promotions were in the top 10 positions in the Google Shopping ad auction. Tweet this With the country still under restrictions due to the pandemic, more people are likely to shop online for their Valentine’s Day presents. With Valentine’s Day around the corner, the graph below shows that there has been an increase in the number of ads with special offers over the past week. Our Ad Intelligence collected the ads data from 4 different regions – Virginia, Ohio, California, and Oregon. Valentine’s Day Bestsellers: Candy & Greeting Cards - GrowByData. Valentine’s Day is just around the corner and, as always, this year it’s all about gifts, cards, chocolates, and flowers.
American spending on gifts is expected to increase by 32% this year, with total estimated sales of around $27.4 billion, according to the National Retail Federation (NRF). Retailers should be aware of consumer behavior and buying habits at this time of year in order to capitalize on sales. How to identify your Top 5 Competitors via Competitive Price Intelligence?
Product price is an important factor impacting sales of any product. The economical price is a dominant factor during the buying decision phase – where buyers are always looking for the best deal. Therefore, among other pricing strategies, competitive pricing is indispensable to retailers. Product price is an important factor impacting sales of any product. Tweet this The Nearest 5 Competitor report helps a seller to monitor its Nearest 5 competitors in terms of price who sell or offer the same product. How Do Product Identifiers Improve Product Matching Quality? Product Matching is the heart of accurate Competitive Pricing data. The main challenge faced by Competitive Pricing Data providers has been finding a basis for product matching. Due to non-existent or low-quality product data matching in retail, many price intelligence tools in the market fail to give accurate results.
Product Identifiers define the product you are selling which is important to improve the product matching quality. Price Competition Analysis of Sunglasses Retailers in Clusters. From a Business Wire report. Sunglasses market globally is forecasted to reach $38.8B by 2024 with a CAGR of 5.5% from 2019 to 2024. Global retailers such as Belk, Neiman Marcus, Nordstrom, and Saks Fifth Avenues are some of the large sellers. We clustered all these retailers detected in google shopping in the following groups to analyze pricing strategies in clusters. Google Shopping Ads Market Analysis for Apparel & Accessories Category. 3 capabilities required in a Competitive Price Intelligence Tool. Competition is a major threat to any business. In today’s highly competitive eCommerce context, a powerful Competitive Price Intelligence (CPI) tool is indispensable for survival.
Ultimately, every retailer wants to win. On this, a question that naturally arises is – how to make your product stand out in terms of pricing and marketing strategy to stay ahead of the competition? Competitive Price Intelligence errors in products with many variants. How do we consider a product a ‘match’ against a competitor’s product? It is one of the hardest challenges to provide accurate price comparison. The detail needed at a product variant level depends on competitor clients in different marketplaces, types of product offerings, and direct and indirect competitors. How to do Competitive Price Intelligence for Ecommerce? [Five Steps] Do Consumers Trust Online Platforms for Purchase of Jewelry in 2020?
Customers generally search on Google before heading to the retailer’s website and it has become one of the fastest-growing search tools for Shopping. Using Marketing Intelligence to Gain a Competitive Edge - GrowByData. Today’s technological advancements have influenced consumer behavior more than ever before. Such improvements call for more intelligent and improved marketing techniques, as they have changed consumers’ interaction with brands. Therefore, it’s high time for you to keep up with the changes, gain a deeper understanding of consumer behavior, and develop your marketing strategies accordingly. Marketing analysis, finding more information about consumers, and creating potential future sales are the backbone of every company’s business plan. What to look for in a Competitive Price Intelligence Report? An Internet buyer typically searches for the product in popular search engines (usually Google) or various eCommerce Marketplaces and selects the lowest-priced item from the search results.
Inversely, as a seller, it is difficult to track each product in the eCommerce domain since multiple competitors could be selling the same product at different prices in various marketplaces. Alternately, the seller in context might be the only seller offering the product. Given this, sellers must always devise a strategy to optimally price its products without compromising on revenue.
Price Competition of Halloween Costume & Candy. Halloween is all about Costumes, Candies, Decorations, and frivolous parties. Google Shopping Competitive Market Analysis of Electronics. Why do Retail Data Science Colleagues Struggle with Bad Data? Pricing and Merchandising colleagues need high-quality data to ensure their mathematical models are generating precise results.
How to Analyze Google Shopping Competitive Marketing Mix? Top 7 Tips for Retailers this Holiday Season - GrowByData. Despite some dishevel on Trade with China, experts believe that this Holiday Season is going to be stronger. NRF President and CEO, Matt Shay mentions that US consumers are in very good shape and retailers can expect a strong holiday season. The National Retail Federation predicted retail sales to increase between 4% and 5%, to a total of $727.9 billion – $730.7 billion. Last year, it was $701.2 billion. New Trending Shoes This Holiday Season-Where to Get the Best Deals. Impact of COVID-19 on Consumer Shopping Behavior - GrowByData. What is the Best Day Of the Week to Buy Earrings, Necklaces & Rings Online? - Pricing Strategy for Winter Shoes in Google Shopping. Jewelry Competitors Analysis: Emerging Vs Established Grouping. Competition Analysis of Adidas Products on Amazon. Top 5 Methods for Doing Dynamic Pricing the “Right” Way.
Price Intelligence of Winter Shoes: Buy in Best Day of Week. A Comprehensive Analysis of Amazon Ads on Google Shopping. Dynamic Pricing Bags More Revenue When Timed Right. Seasonal Trend and Pattern Analysis of Online Shoe Shopping. Google Shopping Competitive Market Analysis of Winter Shoes - Nov 2020. Coronavirus Impacts on the Online Retail Industry - GrowByData. What Separates Repricers from High Quality Price Data Providers? How Consumer Behavior Data Benefits Online Retailers? How Price Intelligence Reveals the Best Weekday to Reprice Jewelry. Holiday Shopping Trends on Super Saturday - GrowByData. A Regional Analysis of Holiday Shopping Special Offers/Promotions. Winter Shoes Price Competition & Online Demand Insights.
Price Intelligence of Winter Shoes: Top 9 Market Insights for Buyers. Best Deals on Winter Shoes are on Amazon and Zappos - GrowByData. Off The Rack: Fashion’s Top Retail Brands Respond To COVID-19 - GrowByData. Get Cyber Monday 2020 Deals - powered by GrowByData Ad Intelligence. Price Competitive Repricing Strategy for Adidas Brand on Amazon. Amazon Price Intelligence: Best days of week for Adidas Retailers.
How to Create Outstanding Google Shopping Ads with Annotations and Extensions. Fast Facts of Amazon Movers and Shakers in COVID-19 Crisis. Price Optimization Boosts Sales by Keeping You Price Competitive. 4 Ways to Price a Product using marketing data at SKU level. 3 Reasons Competitive Price Intelligence Software Generates Errors. Four Challenges of Price Intelligence and Dynamic Pricing in eCommerce. Google Shopping Trends in Personal Protective Equipment (PPE) Price Changes in Medicine and Healthcare During COVID-19.
Get Black Friday 2020 Deals - powered by GrowByData Ad Intelligence. Find Opportunity Keywords with Ad Intelligence Data. Price Competition for Better Sales and Lower CPC On Google PLA. Google Showcase Ads Optimization with Ad Intelligence. Growbydata. Google Ads Campaign Optimization with Ad intelligence. COVID-19 Marketplace Analysis: U.S. Amazon Search Terms - GrowByData. What is ad intelligence and how it helps boost ad performance? How to Track and Enforce MAP Policy Violation. Pricing Intelligence Insights for Hotel & Restaurant Suppliers - GrowByData. Price Intelligence Data of Apparel & Accessories During COVID-19. Optimize Google Shopping Ad Campaigns by fixing Ad Anomalies. Regional Ad Intelligence to Optimize Google Shopping Ads - GrowByData.
Google Shopping Ads Extension impact on Ad Campaigns Performance. Improve Google Shopping Ads Performance by Analyzing Product Title. What is a Keyword Funnel on Google Shopping? - GrowByData. Guidelines For Formulating Effective MAP Policy - GrowByData. Top 9 Price Intelligence Insights on Halloween Costume and Candy. Halloween Costume & Candy Shopping Ads Insights. Halloween Costume & Candy Shopping Ads Insights - GrowByData. Price Intelligence Data of Apparel & Accessories During COVID-19. Price Intelligence data for Retailers, Brands & Manufacturers. What is ad intelligence and how it helps boost ad performance?
Best MAP Monitoring Software & Violation Alert Services. Improve Google Shopping Performance with Ad Intelligence. Google Shopping Ads Extension impact on Ad Campaigns Performance. How Regional Ad intelligence Impacts Google Ads? Impact of Google Shopping Ad Extensions on Ads Campaigns.