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We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value.
A Survey of Brand Perception on Twitter Recently Peter Sorgenfrei and Warren Sukernek conducted a survey on Twitter regarding users’ perception of brands on Twitter. We surveyed 240 people with 6 questions regarding interacting with brands.