Qapture | Design & Development. SocialmediaBiz.com. Gary Vaynerchuk. Getting Listed in News Search Engines » Online Marketing Blog. With Yahoo News being more popular than CNN or MSNBC, (comScore) there’s a tremendous opportunity for online marketers to gain visibility with consumers as well as those members of the media that research news stories, subject matter experts and press releases online. News search engines crawl a defined list of trusted news sources and employ their own algorithms to determine ranking of stories.
Yahoo crawls about 6,500 sources with very few if any blogs included, Google crawls about 4,500 sources including many blogs and Topix.net says they include 10,000 news sources including blogs. Here are a few tips on getting visibility on several of these top news search engines: Research web sites that are already trusted news sources and work on getting your articles or press releases published with them. Be sure to read the guidelines that are provided and do not submit anything less than a quality news source. Adverblog: advertising and new media marketing.