Marketing
Get flash to fully experience Pearltrees
standardtime
socialmediaBiz.com
EMARKETER — Del Monte Foods is known for several of its heritage brands, including Contadina, College Inn, Kibbles ‘n Bits, Meow Mix, 9Lives and Pup-Peroni. The portfolio also contains Milk-Bone, the dog biscuit brand that is over 100 years old and undertook its first social media marketing program in September 2009. Milk-Bone teamed up with its longtime charitable partner, Canine Assistants, on a campaign called "It’s Good to Give." The brand gave a percentage of every box purchased to the Atlanta-based nonprofit, which trains and provides service dogs to people with disabilities or other special needs...
With Yahoo News being more popular than CNN or MSNBC, ( comScore ) there’s a tremendous opportunity for online marketers to gain visibility with consumers as well as those members of the media that research news stories, subject matter experts and press releases online. News search engines crawl a defined list of trusted news sources and employ their own algorithms to determine ranking of stories. Yahoo crawls about 6,500 sources with very few if any blogs included, Google crawls about 4,500 sources including many blogs and Topix.net says they include 10,000 news sources including blogs.
Getting Listed in News Search Engines » Online Marketing Blog
Adverblog: advertising and new media marketing
The New York Times has a great article by Sam Anderson about “ Angry Bird, Farmville and other hyperaddictive Stupid Games “. It’s a great reading about the history and psychology of the games we love to hate. But the article also has an unexpected interactive twist: a little game on the top of the page that allows you to destroy all the advertising on the screen. Read more… Citroën and Facebook have collaborated on a Facebook app where the public can design their own Citroën C1 Connexion.