Facebook. Viral. Branding. Enthuzer. Strategy. Etc. Adsense. 20:20 Social: Social Business Strategy — Home. 10 of the Best Social Media Tools for Entrepreneurs. This series is supported by Grasshopper, the Virtual Phone System designed for entrepreneurs. Learn more about Grasshopper at Grasshopper.com. Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you'll be constantly evaluating the tools that will help get your business to the next stage. Even if the ink on the business plan isn't dry yet, you want to be armed with the social media tools that will play an important role in company communication, product and brand promotions, and business development for your startup. Some of the tools in this list will be familiar, but it's worth taking a moment to reframe how they might become power tools in a business context. 10. As an entrepreneur, you need to know what people are saying about your company as well as your competitors.
Pro Tip: By default, the Monitter interface is gray on black, which can be hard on the eyes. 9. 8. 7. 6. 5. 4. 3. 2. 1. Social Media for Business: The Dos & Don'ts of Sharing. Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog and is the founder of #journchat. It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business. So, who is the face or voice of your brand and what do they share?
It's a very important decision in and of itself. Just as you create branding guidelines and key messaging guides, so too should you dedicate time to creating your social media personality. Be transparent and authentic. Don’t want the worst day of your life to be played over and over again like Groundhog Day? Think in terms of “bad driver just cut me off” instead of “just got served papers for a lawsuit.” A great example of "what not to do" is posted on Peter Shankman's blog, How an "accomplished communicator" communicates. Who is doing it well? Facebook. CoTweet™ - How business does Twitter. Droga5.