Beta - Locations. Living The High Life In Your Pocket: A Look Into Luxury Brands a. The iPhone app “gold rush” has been full throttle since the inception of the App Store 18 months ago.
Yet there seems to be one sector that has quietly been making waves: luxury brands. Brands like Dolce and Gabbana, David Yurman and Chanel are early adopters of iPhone marketing, and, by extending their premier experiences to the “digital public,” are dispelling the notion that a luxe experience should only be available to a select few. Historically, the high-end fashion industry has always recognized the glamour of the mobile device and had an interesting collaborative relationship with phone manufacturers. The result to date has been limited edition, high-end handsets from the likes of Prada, Tag Heuer, and Armani. But as the world has shifted to a highly-segmented sea of information; luxury brands have expanded their digital thinking beyond product strategy to become more digitally-minded with communications strategy as well.