Home. 5 Tips for Optimizing Your Brand’s Facebook Presence. Steve Coulson is a partner at The Advance Guard, a new media company that creates radical marketing programs using disruptive technologies, community platforms and social media.
So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what? If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect.