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Modèles économiques

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The real cost of free: a response. Two months ago I wrote a blog on "media gurus" who charge hefty fees for promoting "free" as a business model.

The real cost of free: a response

The blog drew some pretty angry responses, with Guardian contributor Cory Doctorow posting a response, accusing me of not understanding how giving work away for free works as a promotional tool. I'd like to address some of the points he and other critics made. One argument against my stance was that there's no point in trying to prevent copying, as it's so easy to do – and is only getting easier. It is so easy to violate the artist's choice, why bother respecting the rules that protect that choice? However, there are many things that are easy to do, yet are not legally or morally right – for instance, posting anonymous threats saying you'd like to kill someone. Doctorow pointed out that numerous authors give away their work, while earning good money on the lecture circuit. I signed my first publishing deal almost 10 years ago with BMG, who ended up being bought by Universal. Gratuit vs Payant : quel modèle pour la presse en ligne ? – Disc.

Face à la crise de la presse traditionnelle, à la chute de revenus publicitaires et à la concurrence, la presse en ligne expérimente et se cherche plus que jamais.

Gratuit vs Payant : quel modèle pour la presse en ligne ? – Disc

Décryptage des différents modèles économiques. Nul besoin de le répéter, la presse va mal depuis plusieurs années. Face à la concurrence du web et de la presse gratuite, la presse papier payante semble condamnée à rétrécir son offre : de nombreux titres se voient contraints de stopper leur parution, cherchant parfois une sortie de secours salvatrice du côté du web, comme on a pu le voir avec Elle Girl, PC Mag, Teck’Yo ou encore La Griffe.

Alors que la radio et la télé s’enrichissent sans arrêt de nouvelles stations et de nouvelles chaînes, la presse traditionnelle semble arriver à son déclin, après de nombreuses années qui auront vu s’opérer une véritable multiplication de l’offre. Les pure players ou la nécessité de l’équilibre financier Les sites de journaux et le pari du payant.

Paywall

Reed Hastings’ Six Lessons for the Newspaper Industry. Reed Hastings has been on a rollercoaster ride in the 13 years since he founded Netflix.

Reed Hastings’ Six Lessons for the Newspaper Industry

From punchline to genius to toast to genius and back, several times over, it seems. In a talk Tuesday night in his hometown of Santa Cruz with TechCrunch’s Sara Lacy, so-sponsored by UC Santa Cruz, he talked about the ride and his learnings. He’s a thoughtful guy, with experiences well beyond the movie rental business. Most significantly, he’s a leader in education reform, and plainly well-informed about the news business crisis. Though he mentioned the newspaper industry only in a single passage — “There’s a special case around newspapers that’s been different…a ton of highly profitable regional monopolies that employed way more journalists than you needed if you had national reach” — his building of a company with almost 10 million subscribers is noteworthy.

Six quick lessons: Why didn’t Walmart kill Netflix, Lacy asked at one point, given its tremendous size and scale. Article Tags Categories.

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