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Fueling more speculation about a possible IPO next year, an analyst looking at trading in secondary markets says Twitter 's value is now north of $11 billion. Max Wolff, an analyst with Greencrest, told Forbes that Twitter's value is up since Facebook's IPO last year. "Using the secondary market for shares to mark enterprise value is a very difficult and opaque process. It is a rumor rich and special share class soup," he told the publication. The $11 billion figure reflects the growth in users and "new monetization efforts are both yielding fruit and pointing toward a good 2013 for Twitter," Wolff added.
En ce début d’année 2011, je cède à la tentation de vous livrer ma petite prédiction pour l’année à venir concernant l’évolution de la sociologie de Twitter.
Twitter NakedPizza Naked Pizza a décidé de promouvoir son compte twitter qui permettra aux prospects de bénéficier d’offres et promotions spéciales ” Twitter “. NakedPizza croit tellement en twitter qu’ils ont érigé un totem publicitaire avec l’url de leurs comptes Twitter.
Botanicalls has figured out a way to get plants to Twitter when they need to be watered. (Credit: Botanicalls)
Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement. A December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online, supporting the results of earlier surveys. But looking for savings was followed closely by learning about new products, features or services. Users described as “max connectors”—those with at least 500 social connections—were less interested than average in getting deals.