Roadmap: Make Your Corporate Websites Relevant: Integrate Social Network Features. Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets.
Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place off the corporate site. This piece, which still gets traffic has been translated into over a dozen languages –the market recognizes that corporate sites can no longer operate as silos when customers have left. A plethora of options creates confusion in the market Fast forward to 2010, and there too many options for brands to integrate these social features. While many have used community platforms to allow customers to connect to each other on branded domains, this strategy works for loyal customers and often may not reach prospects.
Matrix: Feature Attribute Benefits of Social Integration. Perspikace's twitter, compte and journaliste Bookmarks on Delicious. Your Other You.