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Social Media around the World. CARTOGRAPHIE PERSONNELLE ET PROFESSIONNELLE DE PRESENCE DANS LES MEDIAS SOCIAUX. Twitter Study by faberNovel & l'Atelier. Social Media Case Study Round-Up - The eMarketer Blog. Friday, December 4, 2009 Here’s a quick round-up of interviews and social media case studies eMarketer has conducted recently. Take a peek: Building Customer Relationships with Kraft : Kelley Woodland of Kraft North America discusses the company’s CRM initiatives and the ways in which consumers and brand loyalists are influencing everything from product development to meal planning tips. My Coke Rewards: Combining Mobile and Social Media to Drive Brand Loyalty : We recently chatted with Michael La Kier of Coca-Cola about how the company ties social media and mobile marketing into its My Coke Rewards program to drive brand loyalty.

How Facebook Can be a Revenue Source for Retailers : A look into Best Buy’s Twelpforce efforts on Twitter, as well as their innovative virtual storefront on Facebook. Showing CPGs How to Socialize : Susan Baba of Proctor & Gamble discusses how social media is a way for Dawn “to have a voice other than ‘Hey, I’m your dish liquid.’” Posted: December 4, 2009. Premium.