La transformation digitale: d'un outil à un état d'esprit. Accueil Pendant des années, nous avons parlé de la "stratégie digitale" mais au fur et à mesure que le marché devient mature, nous parlons de "transformation digitale". D'un silos, le digital est devenu un outil de transformation et ce n'est pas une simple délicatesse rhétorique mais une profonde modification de la perception du numérique.(...) Cet article est réservé aux abonnés, pour en profiter abonnez-vous. Et aussi sur les Echos Les articles à la une Politique Le trio Juppé-Fillon-Raffarin confirmé à la tête de l'UMP Les trois anciens Premiers ministres assureront la direction du parti jusqu'au congrès de l'automne. Bureau politique à haut risque pour l’UMP Déstabilisée par le scandale de l’affaire Bygmalion et la démission de Jean-François Copé, l’UMP va tâcher de panser ses blessures ce mardi soir, lors...
UMP : pas encore candidat, Sarkozy tacle déjà ses concurrents à lire également sur les echos Recommandé par Les articles les plus lus Elysée : Hollande chamboule son cabinet. La transformation digitale: d'un outil à un état d'esprit. Photo by gregfromparis.
Mac. The Business of Social Media. Lately, I've been lucky enough to have Ford's social media efforts covered in places like BusinessWeek's Innovators series and on a webinar by Powered, featuring Christopher Barger (my equivalent at GM) and Sylvia Marino from Edmunds.com. But yesterday, I had the opportunity to appear on Fox Business News with Liz Claman and David Asman to discuss Ford's approach to social media.
I was also joined by Michael Howard, COO of KiwiBox.com: They asked me about Alan Mulally's foray into Twitter, and ultimately the question moves toward monetization. They wanted to know how Ford is advertising on social networks. My response (which of course was more about our communications efforts): "We're not interested in advertising on social networks; we're interested in getting in there and interacting with people. " And there's the very core of our social media goals at Ford - to humanize the brand by having real people interacting in communities online. How does that sit with you? How The Top 500 Fastest Growing Companies Are Using Social Media « Jeffbullas’s Blog.
This is quite an interesting study due to the fact it looks at the 500 fastest growing companies in the USA and how they are using Social Media. The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. The new study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. For details about the 2009 Inc. 500 and the complete directory of the included companies, please visit Inc. In 2007, the Center’s first study of this group and their use of social media was released and revealed that the Inc. 500 was outpacing the more traditional and larger Fortune 500 companies in their use of social media. 8% of the Fortune 500 companies were blogging compared to19% of the Inc. 500.
This difference continued in 2008 with 45%. Coke's 'fans first' approach in social communities.