Gregory pouy sur Twitter : "According to @forrester, Facebook represent 13% and Google 12% of the time spent on apps #mobile... What cellphone strategy should you adopt in 2013? As the months go by, people seem to be thinking more and more about cellphones. I have already written on the subject in my blog. Brands (and quite often, agencies as well) don’t know which end is up.
There is no denying that the cellphone may totally upset many business models because it can replace the camera, the GPS, the remote control, the wallet, the cash register and so many other things… In this context, Forrester published 2 interesting articles (Mobile Trends for 2013 and The European Tablet Landscape) that establish some directions. Where are we at? 1. The best way to look at the cellphone is to understand how this tool has the potential to make life easier on your customers, regarding the use of your goods and services. What extras can you bring to the table for your current or potential customers? 2. Payment via cellphone is still in its early stages. Forrester believes that there will be lots of innovation in this area in 2013. 3. 4. 5. But data alone isn’t enough. In conclusion. TRENDS 2012 les nouvelles tendances dans le digital #vidéo. WEBEDIA - Spécialiste de l'édition thématique sur le web. Facebook launches mobile ad network trials. Reports April 2012 U.S. Mobile Subscriber Market Share.
June 1, 2012 comScore Reports April 2012 U.S. Mobile Subscriber Market Share 1 in 3 Subscribers Now Play Games on Their Mobile Devices RESTON, VA, June 1, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.9 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 50.8 percent of smartphone subscribers, while Apple captured 31.4 percent.
OEM Market ShareFor the three-month average period ending in April, 234 million Americans age 13 and older used mobile devices. Smartphone Platform Market Share Mobile Content Usage In April, 74.1 percent of U.S. mobile subscribers used text messaging on their mobile device. Having fun, shopping and engaging with ads. Consumers on tablet devices: having fun, shopping and engaging with ads Wednesday, November 30, 2011 | 11:02 AM Labels: research, tablets Tablets have quickly emerged as a distinct third digital screen in consumers lives that fill the gap between desktops and smartphones. But there are still many open questions about exactly how consumers are using them. We explored tablet search trends earlier this year, but wanted to dig deeper and answer key questions such as: What are the contrasts between tablet use, laptop use, and smartphone use and how are consumers engaging across these devices?
The activities shown in the above chart were self-reported by respondents. Tablets primarily stay home, few travelBut unlike smartphones that go everywhere and laptops that travel between work and home, few consumers take their tablets with them when they leave the house. The activities and locations shown in the above chart were self-reported by respondents. Selling The Mobile Web. L'autre danger des mobiles - Nos Futurs, le blog HIGH-TECH de Guillaume Grallet. Les Toulonnais ont battu le Munster 24-16 en demi-finale de la Coupe d'Europe, dimanche après-midi au stade Vélodrome de Marseille. Ils joueront les Saracens en finale. Trois policiers "mis en cause" dans l'enquête pour viol sur une touriste au 36 quai des Orfèvres, ont été suspendus dimanche par le ministre de l'Intérieur, Bernard Cazeneuve. L'un des huit observateurs de l'OSCE détenus depuis vendredi par des rebelles pro-russes de l'Est de l'Ukraine a été libéré dimanche soir.
Par ailleurs, les Américains vont prendre prochainement plusieurs sanctions à l'encontre de Moscou visant l'industrie de la défense. Huit nouvelles personnes atteintes du virus sont décédées en Arabie Saoudite, portant à 102 le nombre de morts dans le pays. Une touriste française qui voyait un homme faire les poubelles à New York lui a offert une pizza.
Les Françaises ont enlevé le titre par équipe, dimanche à Montpellier, lors de l'Euro. Diaporama A VOUS DE JOUER ! Vidéo Express Yourself Par DelitsdOpinion. Unique Android and iPhone Device Data by Country « AdMob Metrics. Foursquare For Businesses. How Foursquare Helps Consumers and Business Owners. The New York Times and Foursquare Partner for the Olympics. Foursquare Signs a Deal With Zagat - Bits Blog. Update | 1:43 PM Adding information about a new content partnership between Foursquare and The New York Times, in conjunction with the Winter Olympics. Foursquare, the location-based mobile application that is capturing the fancy of hip urbanites, is a bar game that lets users compete for points and badges when they go out at night. But recently the service has been branching out beyond its bar-hopping origins. On Tuesday, Foursquare is announcing a partnership with Zagat, the restaurant-guide publishers.
It plans to offer a “Foodie” badge that can be earned by checking into Zagat-rated restaurants in New York, San Francisco, Chicago and other major cities. In addition to pointing toward a business model for Foursquare, the collaboration with Zagat underscores the popularity of the service and could help extend its reach to a mainstream audience. It is one of several deals that the company has been hammering out.
“Going forward,” Ms. Live from Social Media Week: Is it time for marketers to check in to location-based social services? | SmartBlog On Social Media. A quick walk down Main Street will soon become a lot more complicated. Just a block or two down the road, your phone tells you that your two friends have gathered for a beer at a pub on the right. Three steps later, your phone alerts you that the bakery across the street is offering two-for-one macaroons. I’d argue that beer and macaroons are perfectly complementary, but that’s beside the point. Location-based check-in services and applications (using GPS-enabled mobile devices) scare some and excite others, but if we were to judge the trend by the recent growth of services such as Foursquare, Gowalla, Loopt, Yelp and countless others, there are certainly a growing number of folks in the latter camp.
At Wednesday’s Social Media Week session, “The Future of Space and Time,” attendees got a good look at what the future may bring — from a few guys who are blazing the path. Before you turn your nose up at these services and ask, “Who would want to share their location?” Foursquare : vers les (vrais) débuts du Web social mobile à la sauce 2.0 ? - La marque dans tous ses états.
Rapport de TAPTU sur le Web Mobile | Blog de nuit : créativité et publicité, marketing, médias sociaux. Taptu, une concepteur d’applications de search pour le web mobile, vient de publier un rapport massif, sur ce qu’ils appellent le « mobile touch web » (a.k.a le surf sur iPhone, Android etc.). Un état des lieux du marché hyper complet, détaillé, par secteurs d’activités et plate-formes de support. Sans parler de la présentation hyper sexy de la chose… Commençons par un état de la croissance. En terme de contenu, les deux tiers sont produits sur des sites webs adaptés à la navigation touch. viennent ensuite les applications iPhone, puis Android. Pour l’instant, pas de grosses surprises. Les chiffres par secteurs d’activités ne sont pas vraiment surprenants non plus : dans le haut des 326000 scannés se trouvent les sites de service/shopping, puis les sites de photo (ça c’est étonnant) qui se placent au dessus des sites à caractère sociaux. Un sommaire du rapport sour forme de power point, comprenant les chiffres clés est disponible, et le rapport intégral peut être téléchargé ici .
Digital: Foursquare Mulls Revenue Model for Brands - Advertising Age - Digital. 6 marketing opportunities on Foursquare. Foursquare is social network billed as part social city guide, part friend finder, and part nightlife game. The NYC-based startup is being hailed as the next-generation social network, calling on gregarious technophiles to broadcast their locations via geo-aware mobile devices.
What sets Foursquare apart from many competitors in the "local social" space is its undeniably sticky platform. Users are awarded points for their check-ins, and they scramble to earn badges and vie for bragging rights as the most frequent visitor of popular places. In short, Foursquare is fun. Many observers are quick to draw parallels between Foursquare and Twitter.
Foursquare seems to be very keen to its marketing potential, and its founders certainly have their heads in the game. Foursquare connects social media to the real world. Read on for six steps that will enable you, as a marketer, to begin leveraging the service. Legacy Newspapers + Foursquare = Location-Based News. Legacy newspapers have been struggling to come up with new business models for the last couple of years. Some, like Rupert Murdoch are fighting Google over search engines' access to their newspapers' content, while the New York Times is considering a metered system and a potential partnership with multimedia devices like Apple's new tablet (yet to be launched). But none have embraced the latest technology of location-based social network services like the Metro, Canada's number one free daily newspaper. As a first for legacy newspapers, Metro just announced a partnership with Foursquare, one of the newest and fastest growing social networks on the digital scene.
According to their press release, “Metro will add their location-specific editorial content to the Foursquare service.” As a key component of the partnership, Metro will add their location-specific editorial content to the Foursquare service. Automatically entered to win. 2010 – The Year of FourSquare? | The Home of Peter Shankman – Shankman.com. 2010 - THE YEAR OF FOURSQUARE?
4 years ago Spent the past four days in Vegas at Affiliate Summit - Much like Twitter was the big noise on everyone's lips last year, this year was all about FourSquare. foursquare.com-logo If you haven't gotten sucked into the black tar heroin that is FourSquare, it's essentially a location based check-in service, where you compete to become "Mayor" of various locations around the world.
You can enter new locations as you find them, and if played right, will be a goldmine for savvy companies who understand the value of immediate marketing. Some of the key takeaways from the summit regarding FourSquare from my perspective: People simply LOVE to announce where they are. It's actually useful. Finally, people love to make other people laugh, as exemplified by the multiple check-ins from Missy Ward's Ample Cleavage. Keep an eye on them. Thoughts?